Group items tagged

"A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report.  Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "

BevyUp is out to make online shopping a social and collaborative experience for customers. The company helps online retailers turn their websites into social platforms where customers can invite friends to tag along while they shop in their online stores.

Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not

Only 1 in 3 shoppers visit brand websites nowadays, compared to 3 in 4 visiting retailer websites.*63% of shoppers visit a retailer's or brand's website to make a purchase compared with just 6% through social media.*The main reason for shoppers wanting to reach out to and connect with a company through social media is to find out something new (32%). They were equally as likely to want brand/retailers to connect with them (23%) as they were to want brand/retailers to sell to them (24%). Interestingly 12% also wanted the brands/retailers to help them have more fun.*Just over a third (38%) of 16-24 year olds admitted to already following brands/retailers on social media. This figure reduces as the age groups climb in number to: 29% of 25-34 year olds, 18% of 35-44 year olds, 8% of 45-54 year olds and respondents aged 55+ years said they weren't following any. 56% of the 55+ age group added that they just didn't see the point in doing it.

Amazon has announced shopping cart integration with Twitter, allowing people to add links they see in a tweet to their cart with a simple RT and hashtag.  The slogan is "add it now, buy it later," with the idea that rather than try to remember the product, people can just put it in their cart and make the transition from social to shopping more seamless.

social shopping site using IM

Stats on European social shopping 

sephora and blippy partner for an online social shopping community where people can review products, find trending products, etc.

ThisNext.com is a social shopping platform on a co-branded site.  users can gather their favorites from all over the web and magazines and organize, share, and compare with friends.

Estee Lauder has a social shoppe.

"It has been estimated that the volume of goods sold through social media will grow sixfold in the next five years, reaching $30 billion globally."

It'll be interesting to see how this affects Walmart's mobile/social strategies moving forward.

A startup jewelry company trains sellers to sell their jewelry through social networks. 

social aggregator Chute offers e-commerce capabilities

Most Recent Articles On Fashion Scoops More Articles By SHOP SMART: Snapette, the location-based social shopping app launched in 2011 by Harvard alumni Sarah Paiji and Jinhee Ahn Kim, has tapped actress Emma Roberts as its new fashion adviser.

Cool popup shop from Lacoste. Powered by Boosket and a free delivery/free iPhone cover combo.

Some new social shopping startups/services.

Discusses the future of social shopping