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Counter to common wisdom, Discovery has had big success by having fun and being generous on FB

daily 2.17

New StumbleUpon app for iPad to make web discovery easier.

Using discovery as a way for a brand to strengthen connections to fanbase

""We're a direct response shop and we are held to a strict ROI metric," said Will Ferguson, senior director of online marketing, display advertising & social media at 1-800 Flowers. The company uses AddThis--which offers a toolbar that enables users to share content over Facebook, Twitter and elsewhere-to help it collect data from billions of search queries, domains and URLs. "We are able to leverage this data to introduce new audiences to our product," said Ferguson."

Bravo today announced a Connected TV app to unite viewers and advertisers with "Top Chef" and other popular shows on the second screen. Features include: Videos (Discovery, Playlist) Show Schedule Episode Descriptions Photo Galleries Polls & Games "Bravolebrities" Profiles New Content Inbox Social Sharing

Social discovery apps AKA ONLINE DATING AND OLD PEOPLE

Showyou updates

Updates to Twitter - needs included in weekly

Think about how you shop for, say, new shoes. Do you head to a mall and amble in and out of several stores, browsing the racks and maybe trying on a few things before settling on one or two items to buy?

Think about how you shop for, say, new shoes. Do you head to a mall and amble in and out of several stores, browsing the racks and maybe trying on a few things before settling on one or two items to buy?

Social discovery is big.

Dorsey also spelled out that Twitter's primary objective is to become something so simple that the whole world can use it to consume information and find breaking news. Consumption and news discovery, not the act of tweeting, he said, is becoming an increasingly popular way for people, especially non-Twitter members, to discover information.

Banjo is a mobile social discovery app that aggregates photos, statuses and tweets tagged with locations. But here's one way Banjo could shine: It's launching a new "trending places" feature, where users can quickly navigate to any place in the world where a flurry of updates are being posted. You can imagine this being useful for planned and unplanned major events, from festivals to natural disasters.

App discovery

Rummage is a visual browsing tool for eBay users that improves the discovery experience through deep integration with popular visual bookmarking site Pinterest that should drive more traffic to seller's listings.

Soundhound integrates within Kia and Hyundai cars (music discovery)