mashup of voice + twitter and google maps combined with real time broadcasting of all the information to a dedicated website and even directly into web banners on sporting portals.
iPhone strapped to their arms and an earphone, then simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published
All this was compiled with real time GPS data and overlayed on Google Maps in banners, websites and widgets