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"What really drives the engagement on a brand's page appears to be the core group of devoted fans - or what Napkin Labs refers to as "superfans." The study found that, on average, the engagement of each one of a brand's 20 most engaged fans is equal to that of 75 average fans. Each month, the so-called superfan likes 10 posts, shares five pieces of content and comments once. What's more, these fans tend to get significantly more likes and comments on their posts than average fans, which helps drive up engagement on the brand's page even more."

""Brands like Clevver and Smosh really didn't look outside their initial iteration to monetize," he said. "As production values go up and as audiences get larger, it really is the responsibility of companies like Alloy who shepherd these brands to make sure we're maximizing the exposure and exploring opportunities for additional revenue.""

"The robot is built using the Pepper companion robot, IBM Watson's artificial intelligence systems for natural language, and Panasonic's in-flight data and displays, along with Here Maps indoor navigational data. It isn't just for in-flight use. The robot can check in passengers at the gate, scan their tickets, and then circulate in a plane or wait at the end of a flight to tell passengers - in their own language - which gate they need to go to for a connecting flight."

milk please lets users crowdsource groceries you forgot.  send request and people on their way to the store can pick it up for you