Advertisers are reshaping the media pie. Publicis Groupe's
ZenithOptimedia expects the internet to surpass newspapers this year as the
nation's second-largest advertising medium, behind TV. By ZenithOptimedia's
tally, the internet was the fifth-largest ad medium until 2009, when it powered
past magazines and radio into the No. 3 spot.
Nearly three-fourths of Zenith-Optimedia's internet breakout comes from what
Ad Age currently counts as unmeasured spending (including paid search, online
video and mobile ads); the rest comes from measured disciplines (display
advertising, including display ads on social-media sites).
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Ad agency InterTrend uses Web to connect with Asians - Los Angeles Times - 0 views
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Social spotlight? - video web series again, but done by AT&T
MUSE: Play Draw Something For An Internship | Digital Buzz Blog - 0 views
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the title says all --
AdWords Agency Blog: Adopt a Mantra of Agile Creativity - 0 views
Why Marketers Need to Think Like Developers | Digiday - 0 views
Social Media Makes Early Verdicts on the Upfront | Special Report: TV Upfront - Advertising Age - 0 views
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"Cult," a creepy-looking drama on The CW, ranked first on a Social Index from Networked Insights, a social-media analytics company that advises brands and agencies on media planning. The index considers post volume and sentiment as well as other factors in chatter across Facebook, Twitter, forums and blogs. "Cult" follows an investigative journalist trying to find his paranoid brother, who went missing after becoming afraid that a hit TV show was out to get him. However much social traction it gets, "Cult" may have a tough time achieving big traditional TV ratings because it appears on one of the smaller networks and will arrive in mid-season instead of the fall, when attention is higher. "The Mindy Project" on Fox, "The Carrie Diaries" on The CW, "The Following" on Fox and "Revolution" on NBC round out the top five new series on Networked Insights' Social Index. On a network-by-network basis, buyers interested in shows' social potential should consider "666 Park Avenue" on ABC, "Vegas" on CBS, "Cult" on CW, "The Mindy Project" on Fox and "Revolution" on NBC, Networked Insights said.
Interactive Facebook Video Plugs Upcoming Release Of Resident Evil 6 - AllFacebook - 1 views
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The 3.8 million-plus Facebook users who like the Resident Evil page can now access Shared Nightmare, an interactive video created by Capcom, developer of the iconic gaming franchise, and digital marketing and communications agency Crush, to promote the Oct. 2 release of Resident Evil 6. Shared Nightmare is a Facebook application that allows users to share their "last moments alive amongst the devastation of the game's global 'C-Virus,'" personalized by including their friends, including the ability to send them a final message in the middle of the video.
iPhone 4 Gyroscope Brings Silky Smooth Augmented Reality - 0 views
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iPhone 4 discussion has been focused on "antennagate." This video shows how innovations like the gyroscope can improve the quality of augmented reality services.
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Augmented reality would be a great subject for a Tech Roadmap. -
I would say AR is something this agency did quite a bit last year and should be handled with kid gloves.
Leo Burnett Employee Will Become A Slave To Twitter For a Trip to Cannes - mediabistro.com: AgencySpy - 0 views
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In case you haven't heard, David Perez, the creative recruiter at Chicago-based agency Leo Burnett, will be under the internet's complete control starting June 21st and ending June 28th. If you would happen to go to his Twitter account - @davidondemand - you can tell him what to do, and he will do it (unless it's illegal).
Cold Stone Heats Up in Social Media - 0 views
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ice cream chain will allow consumers to send tangible gifts to friends via the social network. Using the e-gift app, developed by e-commerce firm First Data Corp., consumers can select one or more friends to send gifts to, either by adding them from Facebook or entering their e-mail address. Unlike virtual gifts on Facebook, however, the Cold Stone app sends a code for a physical product that can be redeemed at any of the chain's 1,300 locations.
MediaPost Publications Mountain Dew Lets Fans Plan Tour, Events 06/29/2010 - 0 views
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This is a great example of allowing fans to have input into a brand's marketing campaign. The entire Tour was created to get fans to vote on which new flavor Mt Dew should create. The agency said that 60% of the tour's events were created on the fly by fans. They saw amazing results.
Blacklight: Tango Down is $15, filled with ads, frustration - 0 views
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This new game utilizes the Massive ad platform for Xbox, but the game sucks. The relevant part for advertisers is that the article calls out the in-game ads in particular as diminishing the quality of the gaming experience. The futuristic setting of the game does not mesh well with the in-game ads. As an agency, we should think of ways to complement, not disturb, the gaming experience when launching such a campaign.
Alex Bogusky Built the World's Hottest Agency, Then Left It to Find His Soul - 0 views
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Bogusky's been acting like a bit of a nut lately; this explains much of it.
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