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jrryhdsn

Programmatic TV Is A Job Creator 11/07/2014 - 0 views

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    "Programmatic"
John Rich

Magna: Programmatic Now Nearly Half Of All Media Buys, RTB Will Dominate The Mix 09/29/... - 0 views

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    "Currently, Magna estimates that programmatic represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. "By 2018, only the most premium digital inventory (sponsorship, full episode video, non-standard formats) will still be transacted through traditional mechanisms," "
jrryhdsn

TV Watch: It's Not TV, It's MHO - jerry1080@gmail.com - Gmail - 0 views

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    John, should be part of our Moxie Evolution deck. Programmatic is about audience, not content. TV -down, digital - up.
John Rich

Programmatic ad-buying is finally coming to television - Tech News and Analysis - 0 views

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    This should speed up the shift of $ out of TV
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