Group items matching

in title, tags, annotations or url

On June 7, Cupertino (Calif.)-based Apple said it had $60 million in iAd commitments from marketers, including food and personal-care product maker Unilever (UN), electronics retailer Best Buy (BBY), and satellite-television service provider DirecTV (DTV). Unilever, whose first iAd made its debut in July, is "extremely happy" with the results of its ad campaigns, Rob Master, the company's North American media director, says in an interview. More than 20 percent of people who click on Unilever iAds—which feature video and an interactive game—check out the ad a second time, he says.

Beginning with the week of Nov. 29th, Nielsen said it has begun including homes with Internet-enabled TVs in its national and local metered ratings samples, a move that could have long-term implications for calculating the way people watch content on their television sets.