Group items tagged

"Sony has announced that it will be launching the first 4K video distribution service for consumers, giving 4K TV buyers their first real source of content. We don't have much information about the service, but it will be launching in the US this summer, both potentially creating a 4K market and giving Sony an edge. It's something Sony originally tried with 3D, trying to handle all facets of the feature from content creation to distribution and playback. "We intend to expand the world of 4K content from beyond the cinema to TV dramas and commercials," Sony's Kaz Hirai said during the conference at CES. Sony has already announced a series of remastered 4K Blu-rays, and as with 3D, the company is trying to sell studios on the benefits of 4K. Meanwhile, it's announced the first-ever 4K OLED prototype TV and new models of its consumer-ready 4K TVs. In the US, though, super high-def digital distribution could be hampered by ISPs, which aren't likely to look kindly on the stress this will cause their pipes."

""Adidas received the largest week-over-week percent change (+354%), according to Bluefin. "This could be due to the number of ad airings they had this week - 123 airings of 3 creatives - vs last week, when they only had 23 ad airings," they further explained. "114 of the airings this week were of the new Adidas Basketball D Rose commercial," leveraging a celeb for social TV chatter. Here's further commentary from Bluefin and the commercial chart. The top 3 most tweeted-about brands were Subway (5.5K), the movie Paranormal Activity 4 (4.4K), and Adidas (4.3K). As we already know, celebrity figures help build social TV buzz, and sports is no exception. 63.4% of the comments about Adidas mentioned the D Rose commercial. Here's one example tweet. You may have noticed that Old Navy, the #1 brand on last week's chart, isn't on this list at all. As mentioned in last week's post, Old Navy had run two musically-themed creatives a total of 394 times. This week, Old Navy only ran one creative, but it aired a whopping 625 times. The big drop in conversation may be due to "ad-wear," when viewers get tired of seeing the same commercial over and over. Also, the Old Navy commercial that ran this week featured musician Justin Guarini. The bulk of last week's conversation was actually about the other commercial, featuring the Backstreet Boys. Subway was not tracked last week, so there is no week-over-week percent change."

While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE  episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were:  "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for:  Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively. Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June. British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop. Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide! Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial. Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad. TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly. The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.

"We've seen touch-friendly tables before, but they're rarely so slick as the Multi Surface Experience, a newly launched collaboration between design firm Gensler and ad agency The Hive. The installation lets guests explore Gensler's architectural portfolio (the book you see above) just by walking up to a wavy table. An overhead projector, Kinect for Windows and special software present an interface wherever people stand; when users choose to learn more about a project, it pops up on a wall-mounted 4K display."

possibly first tv network to do this?

At the YouTube Space London (also at King's Cross), popular YouTube celebs can already record and edit their videos. The new "gift shop" will allow them to sell their merchandise, such as t-shirts, sweatshirts, videos, mugs, books, etc. YouTube - which is owned by Google - hopes the Creator Store will help educate YouTubers about licensing their own products and brand. The 20,000-square-foot YouTube Space London houses three recording studios, state-of-the-art camera and video equipment and 4K screening facilities.