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customize the bike you want int he show room or online and its shipped to local retailers to help assemble them.

Since launching its mobile apps in October, mobile accounts for 25 percent of Fab orders on a daily basis. What's more, iPhone members purchase at twice the rate of web members and iPad members purchase at more than four times the rate of web members, Goldberg writes. In November 2011, nearly half of Fab's traffic came via its daily emails to members. However, in January 2012, direct visits overtook email-driven visits. Goldberg attributes the rise in direct traffic to: mobile visits; an increase in direct visits from members who don't want to wait around for the daily Fab emails that come out each day at 11 a.m. ET; and a tipping point in general awareness after Fab reached 2 million members.

These apps will bring new actions such as "want" and "own" - descendents of the "Like" button - to Facebook and sites that use its plug-ins. Eventually, the verbs will appear in display ads on the site's right-hand side, as well as in users' news feeds while labeled as "featured." When it comes to retail, seeing what shoes, clothes, movie tickets, music downloads, and so on a friend "wants" or "owns" within a brand ad could positively impact the performance of paid Facebook promos. Since implementing "want" and "own" buttons in November, one of Facebook's partners - Payvment/Shopping Mall - has seen customers rise from 500,000 to more than 1.3 million without making an ad buy on the social site. The Facebook-only e-commerce player has been a partner since the f8 developer conference last fall, and it credits the new buttons with spurring a substantial holiday sales period. The Amazon-styled business has placed the "want" and "own" buttons next to each of its thousands of SKUs.

But perhaps more importantly, the company this week is delivering what it's best known for - deals. Ideeli has partnered with Carmen MarValvo, BCBG Max Azria, Nicole Miller, Calvin Klein, Tommy Hilfiger, Betsey Johnson, and other well-known fashion shops to pitch exclusive Fashion Week-focused offers from those designers. Manela added, "The fact that now…we can offer customers not only a strong lineup of [Fashion Week] featured designer sale events, but also exclusive on-site interviews and insight from designers themselves can be directly attributed to the strong relationships [we have] built across the industry."

Neiman Marcus trialling an app that provides sales associates consumer data they can act in real-time. download app, opt-in, when they walk in store it triggers the app and provides info on product

Within the first 48 hours, Amex saw more than 2,000 tweets with the #AmexMcDonalds hash tag, with customers sharing what they planned to order.

ZipList (Igrocery list and recipe service) not only had to face off against a growing number of recipe aggregation and shopping services, like Paprika, Yummly and Grocery IQ, but also found it couldn't compete for attention against entrenched cooking brands on the Web, such as the Food Network and Epicurious. So ZipList changed tack. Last summer it began partnering with big food brands MarthaStewart.com and the Daily Meal, as well as small food blogs that began integrating the ZipList recipe box directly into their sites. The results were impressive: In nine months it signed up 120 big-name food sites and 6,500 small blogs, which in turn generated 1 million customer accounts for its digital recipe and shopping list service.

Mess with customers at this internet cafe by controlling tables, chairs, music, and lighting. HAHA

AT&T doing long form web series, "Daybreak." It's supposed to expose some of AT&T's sexiest tech and engage fans with apps and embedded links to other AT&T offerings.

Pseudo-hypertargeted print campaign for Direct Energy

Customer service on Facebook

Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not

50% through a special FB tab today

personalized QR code stickers you can customize, place anywhere, and engage in discussions