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 "Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."

Well, the number of American Express members who chose to participate are impressive, as is the resulting activity. Here are the statistics to date as reported by Visibli, which is keeping a real-time tally: 25,705 members have joined the program (72 new users per hour); 156,415 special offer hashtag messages have been tweeted (286 tweets per hour); $7,051,729 total dollars have been spent; $1,402,625 in discounts have been collected; And the numbers continue to mount!

sephora campaign

Important to keep in mind re: 360 campaigns/mobile marketing.

Pseudo-hypertargeted print campaign for Direct Energy

B Party "Glam-Paign" via social meda 

"William Gelner, executive creative director at 180LA, the agency behind the campaign, told Adweek, "For many, social media has become a way to brag or show off.  From posting images of expensive  meals or wine they've had to exotic vacations they're on, this is an epidemic, and it's running rampant.  This is weird, considering the economic climate we're in.  Mitsubishi, a car with great design but at a more down-to-earth price, felt compelled to make a statement in-line with their brand ethos." When you head over to MitsubishiUnpretentious.com you'll be redirected to the Mitsubishi Facebook page, where a photo from your most pretentious friend will get mowed down by the Outlander Sport.  You can then watch as Mitsubishi analyzes more of your most pretentious friends and mows them down too."

"'We basically had two different campaigns running,' said Carl Corbitt, creative director at Goodness. 'We had student-facing banner ads and a teaser video targeted to college-aged kids visiting Break.com, YouTube and Facebook, while we created a bogus 'Dean Deals' logo for all parent-persuading elements generated by students who visited the site (emails, banner ads, wish list landing page, etc.).  'For the parent-tracking banner ads we created five different banner ads for each of the five parent-types (25 different headlines). The headlines on the banners not only speak to the parent's personality/parenting-style (helicopter parent, BFF, Gadget Geek, etc), but we also added more 'nagging' to the headlines over time.' "

new holiday campaign. old spice sending 7million gifts

another AMEX and foursquare thing.  spend $10 get $10. Cardmembers can sync their American Express card with their foursquare profile, check-in and spend $10 at participating small businesses across the United States and receive a one-time $10 statement credit.  

Pulls you to mobile site, but you can't make purchases there and must go in-store.

For each big red bow shared on FB or twitter, Lexus is donating $5 to Toys for Tots

Consumers can use the app to buy and send a friend a Nivea gift set, which will be wrapped in personalised wrapping paper featuring photos they have both been tagged in on Facebook. The free wrapping paper will also include comments they have made on each other's Facebook walls

In Hong Kong, Coke commercials interact with a mobile app and users collect digital bottle caps to win prizes.

This could be a neat concept for LBS campaigns/games at colleges and schools

Another example of donations linked with check-ins for the holidays. Aflac donates $1 for every Macy's foursquare check-in, and donated $1 for every GetGlue check-in to the Macys Thanksgiving Day parade. 

Get a larger drink after checking in through a mobile ad

More LinkedIn ads for b2b marketing

Mega-retailer Walmart, which launched a Shopycat Facebook application prior to the holidays, saw 275 million display ad impressions as a result of a paid media campaign on Facebook, but experienced an additional 117 million social media impressions thanks to the organic sharing activities of its Facebook fans and their friends, co-presenter and comScore CMO Linda Abraham shared.

Mcdonalds hoped to connect positively with consumers through a promoted hashtag, but most comments were negative.