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in title, tags, annotations or urlAds on Tablets: 47% Engage, Says IAB | ClickZ - 0 views
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Nearly half, 47 percent, of tablet users say they engage with advertisements more than once a week. That's according to a recent report from the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence. On the smartphone side, 25 percent of users said they have the same weekly engagement. Following ad engagement, 80 percent of smartphone users and 89 percent of tablet users take action, said the report. The "Mobile's Role in the Consumer's Media Day" report studied behaviors on both types of devices, finding each used devices in different ways.
Your Real Valentine: iPad Becomes Fixture in the Bedroom | Digital - Advertising Age - 0 views
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Move over, Valentine. Looks like tablet owners' favorite place to snuggle up with iPads and Kindles may be the bedroom. That's according to a recent study from Publicis Groupe agency Rosetta. Sixty-eight percent of 889 respondents said they or their families regularly use tablets in their bedroom -- more than any other location. Using tablets in the "living room while doing other things" is a close second, at 63%. Just over half of respondents said they use their tablets in the living room without other distractions.
Search beats display by large margin in mobile ad spending, study shows - paidContent - 0 views
Facebook: See? We told you social advertising works - Tech News and Analysis - 0 views
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One thing the study also reinforces is just how much advertisers are betting on Facebook: according to comScore's analysis, more than 15 percent of all U.S. online display ads were "socially enabled," meaning they contained a message asking viewers to "like" or follow the brand or the campaign on Facebook. That's almost double the number of ads that contained those kinds of messages in November of last year, the report said. That kind of bet is what drove Salesforce to spend close to a billion dollars to buy Buddy Media, which specializes in managing Facebook pages and social campaigns.
Study: U.S. teens abandon Facebook and cling to iPhones | Digital Trends - 0 views
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