Foursquare will be doling out team-themed Super Bowl badges to Steelers and Packers fans who check in to the promoted venue and include the name of a team in their shouts. Foursquare users at the game can unlock a special Super Bowl XLV badge if they check in to the stadium.
More importantly, every unlocked badge comes with a unique redemption code that badge holders can use for a 20% discount on select merchandise at NFLShop.com.
The heat is on. We have to have to have to get serious about optimizing ads for digital publishers on tablets. There's huge potential here. Apparently the Google system will share data on readers with the publisher as well, so targeting will be more accurate. holyshitholyshitholyshit