According to a new study by the Integer Group and M/A/R/C Research published
in The Checkout, 18% of African-American shoppers use their mobile device to
make purchases, as do 16% of Hispanics. But only 10% of Caucasians are already
leveraging mobile as buying tools.
The early adoption of m-shopping features by these demos occurs across the
board in all shopping-related mobile activities. For instance, while the study
showed that only 13% of Caucasians use their phones to read product reviews and
maintain shopping lists, 21% of African-Americans do. And while 13% of
Caucasians use devices to do price comparisons on their phones, 20% of Hispanic
users already do so.
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MediaPost Publications M-Shopping Growth May Debunk Many Early Adopter Myths 06/25/2012 - 0 views
http://paidcontent.org/2012/06/27/npd-study-tv-watching-on-tablets-has-more-than-doubled/ - 1 views
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Surveying around 14,000 TV owners worldwide, NPD found that 10 percent of consumers reported using their iPad or Android-based tablet to watch video, up from 4 percent a year ago.
Tricia Wang, Digital Ethnographer, Maps Culture From The Edges In - 0 views
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Tricia Wang may hold the record for most Instagram photos taken on Chinese trains. A sociologist, ethnographer, and corporate consultant who studies global technology use among migrants, low-income people, youth, and others on society's fringes, Wang has worked for the past several years in China.
TV ads may make unhappy tweens materialistic - Vitals - 0 views
Cached
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But Dutch tweens who are happy with their lives are immune to the corrosive effects of materialism and watching hours of television, the study found. Only children who were both unhappy at the study's start and logged a lot of TV time were susceptible to the siren call of marketing. For these kids, frequently seeing advertising made them more materialistic, the researchers discovered.
Study: LinkedIn Is the Best Place to Share Links for SEO - SocialTimes - 0 views
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Although a greater number of shares on Facebook and Twitter led to more incoming links overall, there were more incoming links per share on LinkedIn.
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keep in mind for blog posts
Video Drives Clothing Sales | ClickZ - 0 views
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"The study, which aimed to analyze consumer shopping behavior from the point of sale backwards, found that 31 percent of shoppers used YouTube to shop for apparel. And, 37 percent watched a video on a retail website to make a purchase."
Fantasy football game 'MyGuy' launches within Viggle platform - 0 views
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"TV-focused sports apps continue to emerge each week. We wrote about five of them in July and there are already many more on the market. Even Microsoft cofounder Paul Allen recently invested in SportStream a new second screen app focused on making sports TV more social. SportsStream points to this study which shows 83% of sports fans check social platforms while they're watching."
Study Slams Kindle Fire Usability - 1 views
Consumers' interest in Windows tablets plummets, study claims | ZDNet - 0 views
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Interest in Windows tablets declining
Mobile coupon redemption expected to reach 8pc by 2016: study - Research - Mobile Commerce Daily - 0 views
Study Says: Prospects for Google's G-Commerce Brighter than F-Commerce? | Social Commerce Today - 0 views
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Brands trust Google more than FB for commerce applications. Nods to m-commerce and t-commerce
Sephora is most competent in mobile among prestige brands: study - Mobile Commerce Daily - Research - 0 views
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Brands across several industries were reviewed and measured based on their mobile Web sites, mobile apps, mobile marketing as well as innovation and integration.
Social Media Usage Levels Off Among Fortune 500 - 0 views
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A recent study from the University of Massachusetts at Dartmouth has found the adoption of social media usage among Fortune 500 companies has leveled off. Across multiple industries, usage of Twitter, Facebook and blogs in 2011 is level with or below that of 2010.
In-app advertising set to hit $7 billion by 2015 | Mobile - CNET News - 0 views
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Mobile applications will drive serious growth in mobile advertising in the coming years, according to a new study. Juniper Research reported today that in-app advertising will hit $2.4 billion by the end of the year. By 2015, that figure will soar to $7.1 billion. In-app advertising is widely viewed as the key to success for developers in the coming years. Mobile users are becoming increasingly loath to pay too much for applications, driving prices down. In-app advertising can help soften the blow of charging so little for an expensive app.
The App's The Thing: Shakespeare, Rebooted | Fast Company - 0 views
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Today the lofty Times Literary Supplement--"the leading international forum for literary culture"--will run an unusual advertisement: It's for an iPad app. The app, "The Tempest," is essentially an enhanced e-book version of the Shakespeare play. (You know, the one with Prospero, Miranda, the island.) It's loaded with features--including an audiobook version read by professional actors, inline commentary from Shakespeare scholars, and social tools for your class or study group--and is available from the iTunes store for $9.99.
MediaPost Publications Tablets To Lead Mobile Advertising In 2014 07/24/2012 - 0 views
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The Yankee Group study forecasts that tablets will account for 53% of mobile ad dollars in 2014 compared to 47% for mobile handsets. By 2016, tablets' share of mobile ad sales will rise to 60%. Ads within mobile applications in particular will help to drive growth. Yankee Group found that a quarter (24%) of tablet owners clicked on ads while using apps, and 29% purchased extra content.
Social Media - Twitter Driving Most Online Conversations About Fortune Global 100 Brands : MarketingProfs Article - 1 views
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During February 2012 (the four-week study period*) each of the Fortune Global 100 companies was mentioned an average of 55,970 times on Twitter. Online forums and blogs also offered social engagement opportunities for the leading global brands, but at far lower levels, generating an average of 19,739 and 19,610 mentions during the month, respectively:
BetaKit » Maily Launches iPad App to Help Kids Email, Even Before They Can Read and Write - 0 views
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It may seem like an odd market to tackle, but even among young kids, tablet use is growing. A Nielsen study from earlier this year found that 70 percent of children aged 12 and under who live in a household with a tablet use said tablet. At the same time, just 15 percent were said to have used them for communicating with friends and family. That low number could provide a significant opportunity, should the right product arrive that manages to make communication functions more appealing to the tween and under 12 set.
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