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the restaurant and bar has introduced a promotion which gives a discount of USD 1 on cocktails for every 1 percent that the markets declined that day - the worse they performed, the larger the discount on the drink. A drop of five percent at the end of the day will result in the maximum value of USD 5 knocked off the price of cocktails on the menu, which includes Strawberry Caipirinhas, Silver Coin Margaritas and the Old "Waldorf" Fashioneds, costing around USD 14 to USD 18.

Facebook could get a little more nostalgic. The social network is currently testing a feature that will let users take a trip through the past, viewing the highlights of what they and their friends were up to exactly one year prior to the current date. The history feature - currently called "On This Day" - has begun appearing as a viewing option in select users' News Feeds.

"The new chat feature is pretty easy to access. Users simply swipe right on someone's username in their inbox to start a conversation. Before, Snapchat users could only send text in the form of captions on photos, resulting in a lot of terrible pictures being sent for the sake of the messages that accompanied them. Now, conversations don't look much different from those in other mobile messaging apps like WhatsApp and GroupMe, except these ones disappear after they take place."

I can see you on one of these, John.

The app, built by Radical Media (the folks behind Arcade Fire's "The Wilderness Downtown" project), allows users to watch videos and read articles from ONE's website, and then take actions based on those articles. Is ONE having a campaign to get the U.S. government to forgive developing world debt? You'll be able to pull up all the relevant facts to convince people how important the issue is, sign a petition at the click of a button (and get your friends to sign, too), or be directed to who to call to formally lodge your opinion. The app even gives you a script, and a place to record how the call went. Now ONE will know more precisely how much its users are pushing policy-makers. And when it's time to protest, a ONE organizer can send you a push notification telling you to get out on the street and make your voice heard.

Burt's Bees on one-to-one marketing in the beauty category

- Women outnumber men on the social network, 58 percent to 42 percent. - However, marketers spend more money targeting men, 53 percent to 47 percent. - Men are exposed to and click on more Facebook ads - 58 percent to 42 percent, and 60 percent to 40 percent, respectively. - On average, ads targeting men cost less in terms of cost per thousand impressions ($0.16 male versus $0.20 female) and cost per click ($0.51 versus $0.68), - Ads targeting men achieved superior exposure rates, reaching a larger percentage of their unique audiences.

"This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TVs, Microsoft Xbox 360s. And it's also about content: NPD says the most popular service for Web on TV viewers is Netflix, with 40 percent of connected TV watchers using the service."

"Like seemingly every startup currently exploring an ad-supported business model, Waze has gone native for its ad platform. Typically startups wade into advertising by working directly with brands then erecting a self-serve platform down the road. Waze sped things up. The company began testing ads in its U.S. app over the summer, working directly with Zipcar, Best Buy and a number of fuel brands and convenience store chains; at launch it has added Procter & Gamble, Dunkin' Donuts, Wyndham Hotels, Whole Foods, Jamba Juice, CircleK and Kum & Go to its advertiser roster. The direct sales channel continues, but Waze has also set up a self-serve platform for its most basic ad units. The self-serve platform operates on an auction model with floor prices set at $1 per thousand impressions. In addition to a branded search result, marketers can pay to plot branded pins at their locations on the Waze map. When users click on these branded pins, they can click a link to the company's website, a number to call the location or-borrowing the idea of drive-to advertising popularized by driving navigation company Telenav-a button that would navigate them to the location."

"Ingress, the Alternate/Augmented Reality (AR) game from Google's Niantic Labs, is a major evolution of mobile gaming. Apparently, it's also a good way to get arrested. According to a post on Reddit (I know, I know - but stay with me on this), an Ingress player in Ohio was detained by police for his in-game actions. Specifically, he was "hacking a portal" near a police station. His phone had technical difficulties, which led him to linger by the portal/police station for a bit, catching the eye of local law enforcement and leading to the detention. After the original post, other Ingress players responded with similar stories. one aroused suspicions by wandering around an empty parking lot at night. Another, trying to hack a portal next to an air traffic control station, had to run from the local sheriff. A third was called in for questioning after hacking a portal outside of a "high-traffic drug area.""

"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."

Called Smileage, the app syncs with Google+ so others can monitor particular trips, and draw in data, comments on photos from all the phones which are synced with the car during any given journey. Users are awarded Smileage points for completing certain tasks, such as uploading photos. Even passing other VW's count, as the app creates a little 'punch' every one is passed on the road.

Here's a video about Smileage: http://www.digitalbuzzblog.com/volkswagen-smileage-social-road-trips-powered-by-google/

"Here at TechCrunch, we've heard Twitter is reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. That could mean Twitter-based voting, in the case of some competitive reality shows. It could also mean introducing interactive elements in scripted shows that viewers could use to unlock new content or web experiences. For what it's worth, Twitter is hiring for a role just like this: One of the positions listed on its jobs site is a "Manager of TV Relationships" position based in Los Angeles. The purpose of the job is to act as a "Twitter ambassador/evangelist to TV celebrities," getting them to tweet more during their own shows and just in general. But the goal also to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming. One listed responsibility is to "manage and execute a volume of creative content plays with TV talent, such as live tweeting of shows, talent Q&As, and other creative uses of Twitter.""

The company, which offers deals to those with high "Klout scores," is offering those with a 55 or above to qualify for a one-day pass to American Airlines' Admirals Club in 40 different airports -- regardless of whether they're booked on one of the carrier's flights. Admission includes first-class benefits like free Wi-Fi and beer.

"Big Is Beautiful As smartphone screens get larger, companies have found some success with ads such as "takeovers" that briefly fill all or most of a device's screen. San Francisco app company Fotopedia sells such ads on its iPhone and iPad apps, which let people flip through high-quality photographs of Paris, national parks or wild animals. Marketers including National Geographic and travel websites Jetsetter and Expedia Inc. EXPE -0.23% pay roughly $1 to $1.50 for each user who clicks an ad, which fill a full screen. Like fashion ads in a luxury magazine, the Fotopedia ads appear every 10 "pages" or so of the app. As many as 18% of people who see an ad click on it, said Christophe Daligault, Fotopedia's senior vice president of global operations. On the Web, it isn't unusual for just 1% of people shown an ad to interact with it, marketers said. Still, big ads should be used sparingly, some marketers said. Craig Bierley, director of General Motors Co.'s GM -0.84% Buick advertising, said the auto maker tends to limit takeover ads to major product introductions because otherwise "people might find it annoying.""

epperHealth will also detect a rapidly rising heart rate, check in on how you're feeling, follow up on your sleeping habits and remind you to take your meds - the robot will even call up an Uber for those unable to use a smartphone. It works by detecting abnormal vitals through the Watch such as a rapid heart rate or a fall and then Pepper "wakes up" and comes over to check out what's going on. Should something serious happen, Pepper will alert a built-in emergency system and give medics the elder's location to get them immediate assistance.

According to Carter, food lovers just need to download the app and start exploring. By navigating the app, they can find foodie friends and post articles or videos, as on their Facebook feeds, follow the chefs they like, as they would do on Twitter and publish photos of their preferred meals, as they would do on Instagram. When users publish a pic of a meal, the system suggests a selection of wines to pair with it. Professional chefs and restaurateurs will need to go through a few additional steps to join True Foodies. They can either be invited by a chef who is already part of the community, or by supplying validation of their professional identity and qualifications. (Credits: TrueFoodies) (Credits: True Foodies) "We do a validation through social media and through our community, which includes already 3,000 restaurants in about 15 countries and 50 professional chefs," said Carter.

Zeebox still hasn't launched in the US, but shortly after the London-based social TV company scored a large round of funding they're launching clickable TV ads across their platform. Their press release reads, "in a world first, UK users will be able to purchase products advertised on TV through their tablet or smartphone in real time." Zeebox seems to be one of the only major players in the UK giving them the opportunity to really build a great product in their market and then come to the US with a fine-tuned model and case studies. On the other hand, Shazam, Viggle and the other US social TV startups are working with brands to finally figure out how to make ads useful.

But if we have learned anything in the last few years, it is that traditional media are now only in charge of part of the story. There is a paucity of facts and an excess of processing power because everyone with a keyboard is theoretically a creator and distributor of content. Most of those efforts begin from behind a firmly established battle line, then row backward to find the facts that they need. Was that a dark spot on the back of George Zimmerman's head in the grainy police video, or evidence of a beat-down? We retweet and "like" what we agree with and dismiss the rest. As if the overheated cable news debate weren't enough, social media are fueling the story with misinformation, along with incendiary calls to action. There is a Twitter account called "@killzimmerman" that suggested George Zimmerman needed to be "shot dead in the street." On Twitter, the movie director Spike Lee passed on what he thought was Mr. Zimmerman's address, but it was wrong and an elderly couple was forced to flee from their home. And what if Mr. Lee had gotten it right? (Mr. Lee has since apologized and reached a settlement with the couple.)