glasses with a camera are synced to a laptop that translates visuals into sounds. the person wears earphones to hear sounds that change depending on what object is around according to size. apparently people eventually report seeing objects bc of a re-wiring of the brain. fuckin a, man.
The new show, dubbed Being Victor, debuts on September 7th, and consists of a series of 20 5- to 8-minute shorts. It's a teen drama set in Scotland, it's being compared to the hugely successful MTV show Skins, and it'll run exclusively on MTV UK's website--it's MTV's first foray into online video.
The digital rig detects the head position of participant so they can pan the scene around based on where they stand relative to screen. This could be a great idea for digital signage executions.
In most promotional contests involving giveaways, winning consumers must typically reach out to the company involved to claim their prize. Turning that paradigm on its proverbial ear in Brazil, Unilever detergent brand Omo is using GPS to bring prizes to consumers at home.