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he agency ran several ads on Facebook touting the usual stuff agencies do. Then, as an experiment, they ran an ad that featured a cat named Cous Cous. The ad read, "This ad features a cat. It has nothing to do with Red Square Agency, but we hope you'll click on it anyway." People did. 78 percent more than they did the "regular"ads.

statistics on the growth of brand advertising on facebook.  

Stats on the New Yorker on iPad. 20,000 subscriptions purchased, 100,000 readers; 75,000 readers are print subscribers already. NYers print circulation is 1 million.

Admitting it isn't at the top of the list when it comes to digital agencies, EURO RSCG Brussels set out to change that by becoming the most visible virtual agency. How? It set out to check in on Foursquare at 42 of its rivals until it became mayor. When it did, it posted the mayorship on Facebook along with a message encouraging area creatives to join the agency to help make it better.

The National Movement for America's Children published an online video soliciting ideas for a clear, measurable approach to child development. This is being followed by a massive effort to aggregate and synthesize the responses into a cohesive national strategy for our children. This listening and dialogue will occur on the pledge site, on social media channels such as Twitter and Facebook, and in live town hall events throughout the country. The effort culminates Nov. 6 when we'll hold a rally to roll out this crowdsourced in Washington, D.C

Music service designed specifically for phones on pre-paid services

Adidas has installed punching bags in Chinese subway stations. You're supposed to relieve the stress of commuting by punching or kicking the bags. Adidas says it's "the first advertisement in history that you can kick, punch, and trample at will." The bags have some copy printed on them which translates to: "Every year you have to wait on the platform for about 1,824 minutes. Don't waste your time, come and have some punch!"

Think of what eBay might do. With .eBay, the company becomes a registry that, like an apartment building owner, decides who gets an .eBay address and manages all the website names it signs up. Maybe that's anyone who wants to sell occasionally on the site. So instead of a convoluted website address such as http://myworld.ebay.com/abestshop4u/?_trksid=p4340.l2569, which only a mental contortionist could remember and would be useless to use in print material, you get OldBooks.eBay. Not only can you put it on printed material, but it can appear where those who might see it can still remember it, say, the side of a bus.

another zappar thing.  this one animates a shirt into a game

To highlight the fuel efficiency of the Golf with BlueMotion technology, ad agency Try in Oslo dreamed up an enormous roulette board. Using Google Maps, it divided the E6, one of the country's main roads, into 80,000 segments-then asked the public to bet on where a Golf traveling north from Oslo would run out of gas. The winner would get the car.

OnLive, which lets cOnsumers play remotely-hosted games On multiple client devices, launches in the UK On Thursday through Game Group Online retail and through BT (NYSE: BT), after the telco secured a 2.6 percent stake in the company with an earlier investment.

a game where people deliver one 300 parcels in the fastest time using GPS, compass, and accelerometer on their iphone for navigation and to measure stability while delivering.  first person to deliver the particular parcel will win the contents.

users can download an app, sign up for an account and load their account with money from a different account to make mobile purchases on this vending machine. it only has one button- the rest is mobile. users get credits for a few cans of soda and a discount for using the vending machine and app to incentivize use

Created by BBDO San Francisco for Barefoot Wine and Bubbly, this billboard is made up of 17,500 of pieces of trash picked up on the beach. promotes the upcoming film by director Jason Baffa called one Beach, a film about art innovators who support clean and sustainable beaches with their art.

100+ campaigns on iPad, 20% engagement; 60 sec of engagement on average

Creative Director of Google's marketing team is doing this thing, installing tiny rooms on ceilings. Odd and cool.

The new service allows users to create the perfect girlfriend who will write on your Facebook wall and otherwise make her ghostly presence known through social media.

"Boutique Agencies Are Helping Make High-End Brands More Approachable by Shifting Strategy From Glossy Magazines to Digital, Social Media" Also discusses how fashion brands tend to be a reflection of one person's vision and that person wants a similarly singular partner on the agency side.

Tweetland will be a game where what people tweet turns real - if someone on the list tweets about being in traffic, then the road you're on becomes filled with cars.

may be useful for Q2 report