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google offers is expanding while other services dwindle/die

PayPal's next generation payment platforms.  person to person "bump" payments and transfers, location based offers that instantly transfer real dollars to your PayPal account for use in a certain store, barcode scanning with price referencing, QR code check-out, instant scan to pay from barcodes to skip the cash register line and a full post-checkout money management platform that let's you choose how to pay, after you've actually paid for it.

a small rfid chip/charm that has medical information.

Follow up on the Kindle advertising stuff with who the first sponsored screensavers are from - Buick, Olay, Visa, and Chase.

sends people who sign up for the service deal alerts when they purchase things in zipcodes where gap stores are. no checking in, no need for smartphone.

list and explanation: incentives, exclusive offers, make it easy to help, letting fans create content, rewards

Another sentiment-watching campaign

site that shows users items close to them by neighborhood or zip code in chicago, social integration

Retro skincare brands making a comeback

Red Bull, so the popular beverage's ad slogan tells us, gives you "wiiiiings." Too bad the product's recent appearance in an ABC sitcom offered the network nothing but food for thought.

This is cool - to promote Iceland, real residents made videos inviting people to come and visit - offering to say, make pancakes for them or let them milk the cows.

Hurt by the slow economy, marketers are trying a new pitch: Instead of offering more for less, they're selling less for less, shrinking package sizes and cutting prices in hopes of spurring purchases from penny-pinching consumers.

gives customers a way to scan, tally and bag their own groceries, the mobile app also provides personalized offers based on a shopper's location in the store and purchase history. 

TransitScreen has created SmartWalk, a projected display system that lets cities display the latest transport information on any surface. The company - which already offers screens that collect together real-time information about buses, trains and traffic in office and university buildings - is aiming to make that data more available in public spaces. Along with up-to-date public transport information, the SmartWalk system will be able to direct passersby in the direction of the nearest station, or to local amenities and places of interest, along with the amount of time it should take to get there.

"Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? "