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Eighty-six percent of Americans surveyed said they don't want political campaigns to customize messages based on their interests. Again, this has become a de facto approach to the way political advertisers use online advertising, particularly on Facebook. If a Facebook user, for example, shows an interest in gay rights issues by liking related organizations, chances are he might have been served an Obama for America Facebook ad in 2011 with a message focused on marriage equality: "President Obama supports repealing the Defense of Marriage Act. Add your support now!" stated a Facebook ad from the President's reelection campaign that appeared to be targeted to people who liked left-leaning groups on Facebook, including gay rights-related groups.

During February 2012 (the four-week study period*) each of the Fortune Global 100 companies was mentioned an average of 55,970 times on Twitter. Online forums and blogs also offered social engagement opportunities for the leading global brands, but at far lower levels, generating an average of 19,739 and 19,610 mentions during the month, respectively: 

Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. The ad in the message typically ranges from five to 15 seconds, but more advertisers want to create shorter clips. The best-performing ad units are shorter, according to Mogreet CEO James Citron. "an automaker knows showing a five- or a 15-second video of a car performs better than 20 characters in text, banner or display ad," Citron said. He believes MMS is the only way publishers can reach 95% of Americans with mobile video.

Last but certainly not least, Facebook's recently released News Feed targeting options are delivering significantly better CTR. Mobile ads received CTRs 14 times that of desktop ads, on average. The desktop category, which includes News Feed ads and the ads on the right-hand side, saw the lowest CTR at 0.083 percent. The mobile News Feed, by contract, saw an average CTR of 1.140 percent. How does this compare with Twitter? The smaller social network saw an average CTR of 0.266 percent. This would indicate Facebook's mobile ad CTR is four times that of Twitter's. That's impressive. Other highlights from the report include: Sponsored Stories continue to perform better than standard Facebook Ads: analysis of 13.8 billion impressions in the first and second quarters of 2012 shows Sponsored Story ads receiving 53 percent higher CTR than standard ads. Cost per fan also saw major improvements with 39 percent savings.

"Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."

19% on average of those exposed to an RFI ad in the 18-to-49 demo took advantage of an offer

Unaided recall was also up 101% for brands sponsoring polling and trivia opportunities on-screen within a program. Canoe is looking to offer networks a platform to give viewers a chance to participate, where an advertiser could be attached.   Read more: http://www.mediapost.com/publications/article/168080/rfi-ads-up-engagement-for-interactive-tv.html?edition=43659#ixzz1n21WCXMA

According to a rate card distributed to ad agencies, two hot verticals -- music and pop culture -- were $62 million apiece for one-year sponsorships, a package of sports channels was $40 million, an autos package was $16 million and a mom's interest package $10 million. YouTube has since subdivided the verticals into smaller packages in categories such as "Celebrity News," "Music and Film" or "Geeks, Gadgets and Games," which cost $10 million to $20 million to sponsor. YouTube also lets advertisers exclusively sponsor a single channel for anywhere from $2 million to $4 million on an annual basis.

According to the company, EverShare provides everything an online retailer needs to take full advantage of frictionless sharing on both Facebook and the ecommerce site . Features include: The ability to initiate and manage the perpetual flow of user content from the ecommerce site to Facebook; Privacy controls for the consumer; A social merchandising page much like Pinterest and Fab.com/feed that displays trending products based on what shoppers are saying about them; an activity stream that incentivizes more social sharing activities among shoppers.

Klout, a San Francisco-based company that attempts to quantify a social media user's reach, has used a chunk of its estimated $30 million in new funding to purchase the community-centric company Blockboard for an undisclosed sum. Blockboard makes an iPhone application designed to connect neighbors through a mobile community bulletin board. The app is currently only available to users in San Francisco neighborhoods.

You order NFC cards from Moo, specifying what you want the NFC tag to do. It could just contain contact information, but it can also include actions like presenting a video, or an app download, or your latest tweets. When you hand someone your card, and they tap it with an NFC-enabled smartphone, the preprogrammed magic happens.

"If these are really the dimensions that matter, why are mobile ad rates so low? This is simply an issue of time and of product and market development. The market is still illiquid and sub-scale, and great ad products haven't had time to develop. I don't know what the new mobile ad products will look like yet, and they won't be one-size-fits-all. But to be great they'll need to act like "content" in the context of an app and will need to be interactive and "push-button remote control" simple."

an always-on teleconference app -- persistent listening

"Originally called Pinfluencer, Piqora was one of the first companies to offer Pinterest insights before Pinterest launched an analytics tool of its own. Its other customers include Sephora, Zappos, Etsy, Z Gallerie, Orbitz, and Steve Madden. Using an image recognition-based algorithm, Piqora can surface brand-related hashtags, images, and links from the three top visual networks, where keywords aren't enough. Hashtag-tracking technology is especially important on Instagram, where Piqora says brands have seven times more hashtags than they have followers."

"We've seen touch-friendly tables before, but they're rarely so slick as the Multi Surface Experience, a newly launched collaboration between design firm Gensler and ad agency The Hive. The installation lets guests explore Gensler's architectural portfolio (the book you see above) just by walking up to a wavy table. an overhead projector, Kinect for Windows and special software present an interface wherever people stand; when users choose to learn more about a project, it pops up on a wall-mounted 4K display."

Some 22% of girls surveyed said they tap on the ad in mobile app just to view it, while 56% tap on an ad when it's for a product that interests them. Some 53% of tweens would share a cool product with their friends. Of those, 58% said they would share products they love with friends in person, and 42% would share things by sending a text or with an in-ad share button.

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

Partnership with Redbook and Nearby Now   Working with 65,000 retailers nationwide, NearbyNow has its own concierge team that calls stores to verify if an item is in stock, and then emails the customer within 10 minutes to confirm availability. Customers can then reserve the desired product. Users will only see a "Find It" Button if an item is carried by a local store. Otherwise, they will be directed to online stores that sell the product.

daily 9.13 shadow, glare is an art piece that explores an online readers sense of awareness with computer screens and displayed info

Mocking brand guideline books - hilarious.  "Santa is a Concept, not an idea. It's an Emotion, not a feeling.  It's both Yesterday and Today.  and it's Tomorrow as well."

Guy wrote an article in Wired pitching his idea for the MIT media lab ' create an "advanced singularities factory, ie: Borg"