Lisa Marino notes that advertising has become a good source of revenue for them. "In the case of Zoo World, that franchise generates 40% of its net revenue after Facebook Credits from ad units. It's very, very highly tuned to ads because we found that our ARPPU overall was much higher than trying to continue to tune for digital goods monetization in games that are very 40-year-old mom-centric." Marino was bullish on the future of advertising for RockYou. "We've always been huge pioneers on the advertising side, and we're beginning to expand that to third-party games that we don't own and operate," she noted.
Use of CX, combined with sound monitoring -- perhaps there's solutions to using the "always-on" voice assistants to monitor coughs, frequency of coughs, the sound of the cough, sneezes, etc to make a soft diagnosis based on your symptoms.
"A rumor on the Internet caught our attention. We have no plans to charge for Facebook. It's free and always will be." -- An accusation that this is untrue, and why.
Goal: The Wild Foundation, a non-profit dedicated to protecting the wilderness, started the Forever Wild Rhino Protection initiative to save Rhinos from extinction due to hunting in Asia.
Problem: Like all non-profits they had no money to create awareness and get support.
Insight: People don't always pay attention to these types of serious causes, but they sure seem to have a lot of time to watch silly viral videos on the internet.
Strategy: Find a way to have the message integrated into these silly viral videos... for free.
Solution: Download the top trending viral videos from YouTube, edit part of the video to include messaging about their initiative, re-upload the video with the same exact title as the original and call it YouTube Interventions.
UPS - you've been put on notice. This isn't exactly technology-centered or innovative, but I've always wondered why Amazon didn't complete this final step to have end-to-end capability and literally cut EVERYONE out of their supply chain/logistics model. Let's see if this launches a trend.
The Point is an always-on location tag that works over Bluetooth LE. The beacons are extremely light, measure 3.2mm thick, and look like a guitar pick blown up to two times its size.
Each beacon will last 18 months, and they are water-resistant and UV-coated to protect the radios, circuitry, and processor inside. They work up to 50 feet from your phone indoors and 150 feet outdoors - all with an accuracy of under a foot.
Roughly 80% of children five and under use the Internet at least once a week in the U.S., according to an analysis of seven studies by the Joan Ganz Cooney Center and the Sesame Workshop, titled "Always Connected." But don't worry: kids are still watching way more TV.
"Surprise and delight" plays off the principle that a dollar bill is always worth more when you find it crinkled up in an old pair of pants. At Best Buy, surprises havetaken the form of movie premieres and exclusive shopping invites that the company extends on Black Friday.
If you're a Robert Pattinson fan, you probably would have liked to have been one of Best Buy's most-valued customers when, out of the blue, the retailer invited a handful of top shoppers and their family members to an exclusive preview of "Twilight Eclipse."
Ever get "ghost hands," where you're always trying to take the smartphone away from a novice to show them how it's done? Well, Sony is working on something a little more polite. The company has announced Evolution UI, an intentionally hobbled Android launcher that forces you to perform perfunctory tasks before you can properly use the device.
The video takes the form of an interactive website where viewers can direct the video as it plays. You can add, move, and resize individual band members, and put them against a variety of backgrounds, from a breezy beach to the planet Saturn. Rock stars are always hanging out on Saturn.
Watch it here: http://www.notthesa.me/?utm_source=facebook
Functional application of QR codes. They're looking to expand to SMS support as well. The lesson could be that a QR Code should always be accompanied by an alternate SMS code?
interesting article about gadgets with internet connectivity "out of the box" some services could be always on (netflix, search or facebook) while others could be an upcharge. net neutrality issues could ensue but it could be cool for users