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PinPointing is a service that recommends Zappos products based on different Pinterest pins and boards. Users open PinPointing, enter a pinner or board name and PinPointing recommends Zappos products that are similar so they can easily purchase that product. 

 tweet "#12daysofzappos" in order to be entered into winning the item.

"Originally called Pinfluencer, Piqora was one of the first companies to offer Pinterest insights before Pinterest launched an analytics tool of its own. Its other customers include Sephora, Zappos, Etsy, Z Gallerie, Orbitz, and Steve Madden. Using an image recognition-based algorithm, Piqora can surface brand-related hashtags, images, and links from the three top visual networks, where keywords aren't enough. Hashtag-tracking technology is especially important on Instagram, where Piqora says brands have seven times more hashtags than they have followers."

Tony Hsieh from Zappos0- you get a consumers undivided attention for 5-10 mins on a phone call, only 30 seconds on a superbowl add ...people watch the superbowl for the commercials though, so how does this play into it?

The system works out well for retailers, which have taken a one-two punch from both the popularity of online shopping and the way smart phones enable consumers to comparison shop while in the store, looking at listings from competitors for lower prices before deciding to buy. In the sixth annual survey from National Retail Federation Foundation and American Express Customers' Choice survey, conducted by BIGresearch, Zappos.com and Amazon.com took the top two spots. Read more: http://www.foxbusiness.com/personal-finance/2011/05/25/mobile-checkout-devices-save-time-encourage-spending/#ixzz1NTlLUiZH

Zappos smartly has a button on their banners linking to an explanation of re-targeting

Zappos and other companies are spending money to have grammer and other problems fixed in online reviews. Studies show that well written negative reviews sell product while poorly written positive ones don't.

HUH? - "Online Shoe Retailer Creates Social-Media Network to Evaluate Potential Hires"