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Contents contributed and discussions participated by Emily Knab

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IPC strikes ad deal with Procter & Gamble for mobile sites | Advertising news | Campaign - 0 views

campaignlive.co.uk/...-Procter---Gamble-mobile-sites competitive L'Oreal
shared by Emily Knab on 08 Sep 11 - No Cached
  • Emily Knab on 08 Sep 11
     
    this can be used for the integration deck- emily will add in 
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Google Adds Zagat to Its Local Buffet | ClickZ - 0 views

www.clickz.com/...google-adds-zagat-local-buffet google food
shared by Emily Knab on 08 Sep 11 - No Cached
  • Emily Knab on 08 Sep 11
     
    Google purchased Zagat
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MediaPost Publications Vizu Highlights Campaign Performance With Brand Metrics 09/08/2011 - 0 views

www.mediapost.com/publications advertising
shared by Emily Knab on 08 Sep 11 - No Cached
  • Emily Knab on 08 Sep 11
     
    Vizu has a service that lets brands benchmark campaigns against other brands campaigns according to objective and verticle
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MediaPost Publications Home Run: Sharpie YouTube Ad Grabs 62 Million Impressions 09/08/... - 0 views

www.mediapost.com/publications social video online interactive
shared by Emily Knab on 08 Sep 11 - No Cached
  • On the day the YouTube takeover ad ran, Sharpie.com experienced 72,000 visits, roughly seven times more than typical campaign traffic. More than 400 new artworks were uploaded during the course of the weekend. The company's Facebook page also quickly reached and exceeded 2 million Facebook Fans on the day after the takeover ad ran. The Facebook Fan page had 11,508 new "Likes" -- the highest in one day for Sharpie.
  • Emily Knab on 08 Sep 11
     
    Sharpie took over the YouTube home page with an interactive mosaic ad created from user-generated art. The campaign produced more than 62 million impressions in one day.
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Ubox makes mobile vending machines a reality in China | RetailCustomerExperience.com - 0 views

www.retailcustomerexperience.com/...ng-machines-a-reality-in-China m-commerce kiosks
shared by Emily Knab on 08 Sep 11 - No Cached
  • Emily Knab on 08 Sep 11
     
    users can download an app, sign up for an account and load their account with money from a different account to make mobile purchases on this vending machine. it only has one button- the rest is mobile. users get credits for a few cans of soda and a discount for using the vending machine and app to incentivize use
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Google Analytics unveils Multi-Channel Funnel | RetailCustomerExperience.com - 0 views

www.retailcustomerexperience.com/...s-unveils-Multi-Channel-Funnel e-commerce search advertising
shared by Emily Knab on 08 Sep 11 - No Cached
  • Google Analytics users can trace the full digital path a shopper takes, showing how customers interact with organic search, affiliate sites, display ads, social networks, email, video and mobile on the path to purchase.
  • Google enlisted Hugo Boss for early testing of the program.
  • "We found out that nearly two out of every three conversions involves more than one touch point.
  • ...1 more annotation...
  • Other features of Google Analytics, according to Fox, will enable users to compare their sites with others in the same industry,
  • Emily Knab on 08 Sep 11
     
    Google Analytics is now more robust- can see the history of peoples actions to attribute sales to more ads
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China Dating Site Jiayuan.com Grooms New Plan - WSJ.com - 0 views

online.wsj.com/...3648204576554343367393376.html Global e-commerce Micropayments
shared by Emily Knab on 07 Sep 11 - No Cached
  • Emily Knab on 07 Sep 11
     
    China is adopting micropayments
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Google's Groupon Competitor Now in Five New Cities - Tricia Duryee - Commerce - AllThingsD - 0 views

allthingsd.com/...petitor-now-in-five-new-cities google group buying
shared by Emily Knab on 07 Sep 11 - No Cached
  • Emily Knab on 07 Sep 11
     
    google offers is expanding while other services dwindle/die
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Electronic Arts Second-Largest Social Games Company After Zynga - Tricia Duryee - Comme... - 0 views

allthingsd.com/...cial-games-company-after-zynga social gaming
shared by Emily Knab on 07 Sep 11 - No Cached
  • Emily Knab on 07 Sep 11
     
    EA is right behind Zynga because of Sims Social and their acquisition of PopCap
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MediaPost Publications Hollywood Leads Change In Ad Campaign Strategy 09/06/2011 - 0 views

www.mediapost.com/publications movie google search
shared by Emily Knab on 07 Sep 11 - No Cached
  • Emily Knab on 07 Sep 11
     
    how the entertainment industry and google work together
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When is a reward NOT a reward? A lesson from Panera Bread. | RetailCustomerExperience.com - 0 views

www.retailcustomerexperience.com/...ard-A-lesson-from-Panera-Bread retail
shared by Emily Knab on 31 Aug 11 - No Cached
  • Emily Knab on 31 Aug 11
     
    dont offer "rewards" that seem more like marketing strategies to get you to try new things or visit at a different time
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MediaPost Publications Yahoo To Launch Women's Programming Lineup 08/31/2011 - 0 views

www.mediapost.com/publications video online entertainment
shared by Emily Knab on 31 Aug 11 - No Cached
  • ahoo says content of the shows was created using its data, content optimization and personalization technology, along with its background in developing contextual video programming.
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MediaPost Publications Negative Reviews Grow More Powerful 08/31/2011 - 0 views

www.mediapost.com/publications ugc retail social
shared by Emily Knab on 31 Aug 11 - No Cached
  • 80% of consumers saying they have changed their mind about a purchase after reading a thumbs-down report.
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MediaPost Publications Email Volume Down 14% Year-Over-Year 08/31/2011 - 0 views

www.mediapost.com/publications Statistics
shared by Emily Knab on 31 Aug 11 - No Cached
  • Emily Knab on 31 Aug 11
     
    email marketing
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