Group items tagged

Lisa Marino notes that advertising has become a good source of revenue for them. "In the case of Zoo World, that franchise generates 40% of its net revenue after Facebook Credits from ad units. It's very, very highly tuned to ads because we found that our ARPPU overall was much higher than trying to continue to tune for digital goods monetization in games that are very 40-year-old mom-centric." Marino was bullish on the future of advertising for RockYou. "We've always been huge pioneers on the advertising side, and we're beginning to expand that to third-party games that we don't own and operate," she noted.

Zeebox still hasn't launched in the US, but shortly after the London-based social TV company scored a large round of funding they're launching clickable TV ads across their platform. Their press release reads, "in a world first, UK users will be able to purchase products advertised on TV through their tablet or smartphone in real time." Zeebox seems to be one of the only major players in the UK giving them the opportunity to really build a great product in their market and then come to the US with a fine-tuned model and case studies. On the other hand, Shazam, Viggle and the other US social TV startups are working with brands to finally figure out how to make ads useful.

But you might be surprised by the second-leading source of the expected surge in traffic. It won't come from people, but from machine-to-machine communications, or "M2M." Think of sensors in cars and in appliances, surveillance cameras, smart electric meters, and devices still to come, monitoring the world and reporting to each other and to centralized computers what they're detecting. The chart below, reprinted from the Cisco report, shows just how extreme the jump in machine-to-machine communications could be. It is expected to grow, on average, 86 percent a year, and by 2016 it is expected to reach 508 petabytes a month, or half a billion gigabytes.

GE has introduced two ads that demonstrate the elegant use of data to visualize two (boring) lines of GE business: gas turbine and medical imaging. The ads can be seen on its website and YouTube. "The campaign is showing the impact of GE employees and technology on the world. We're looking for newer and better ways to tell that story," said Camille Kubie, manager of global brand and design for GE. The online videos featuring data visualization of GE's businesses were created to complement GE TV spots; they will not be aired on TV.

ad raising awareness about the lack of opportunities girls and women face outside of the developed world. After the technology scanned the viewer's face, women were shown the full advert, complete with details about the three profiled girls' lives; men, however, were denied access to the complete ad and shown a series of statistics about girls around the globe instead. 

"To address these [technology] forces, our vision is to build our brands through lifelong, one-to-one relationships in real time with every person in the world," Pritchard said. "The power of everyday people is driving monumental change and people power favors brands like ours. We have trusted brands that are part of everyday life. We genuinely care about serving people with superior benefits and doing good."

cool idea to help create buzz around new prototype cars.  cars are wrapped in QR codes and people have to scan 4 different QR codes for a chance to win a trip to the world premiere unveiling the new A-Class

"Thirty years after it introduced a new type of colorful, graphical storytelling to the newspaper world, USA Today will unveil a redesigned print publication on Friday that pushes further in that direction, and a complete overhaul of its website that it hopes will produce a more fluid, app-like experience that some would say resembles the Flipboard mobile app. The changes to its website, which will launch in beta on Saturday, feel the most drastic. USA Today sites registered 38.7 million visitors in August, up 48% from 26.1 million a year ago. And USA Today Sports Media Group, a subset of that overall number, grew 133% from 11.6 million to 27 million over that same period thanks in large part to the January acquisition of the Big Lead Sports network of blogs."

Influencers on pinterest

Cool digital signage at Burberry flagship

Incentivized marketing has seriously flaws in app world.

leave messages for specific people at specific places.  

Connects you with other MagnetU users based on interests and gps

This is cool, an audio PostSecret. Use of voicemail could make it good for a VZW 

Dorsey also spelled out that Twitter's primary objective is to become something so simple that the whole world can use it to consume information and find breaking news. Consumption and news discovery, not the act of tweeting, he said, is becoming an increasingly popular way for people, especially non-Twitter members, to discover information.

personalized QR code stickers you can customize, place anywhere, and engage in discussions

Gaikai (an OnLive competitor) wants to put its app on Facebook, making it possible to stream and play PC/console games from FB.

heineken running v-day app/campaign on FB that allows people to send funny personalized songs to potential dates where the person can say yes or no. then heineken's YT channel will run a live event where people around the world can serenade the object of their desire live on the site