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ad raising awareness about the lack of opportunities girls and women face outside of the developed world. After the technology scanned the viewer's face, women were shown the full advert, complete with details about the three profiled girls' lives; men, however, were denied access to the complete ad and shown a series of statistics about girls around the globe instead. 

research suggests that women go for dedicated e-readers while men choose tablets. A new study of over 26,000 U.S. adults from consumer research firm GfK MRI found that women are 52 percent more likely than men to own an e-reader, and men are 24 percent more likely than women to own a tablet.

"Citi piloted LinkedIn's first branded community in April, erecting Connect: Professional Women's Network as a sponsored group for members to discuss topics online, such as women-on-women bullying in the workplace. Then in late summer something unexpected happened: Members began taking things offline. One New York-based member posted a question, asking if others would like to meet in person. That has spawned nine different meet-ups in not just New York but Seattle and Miami. "That's not necessarily behavior we could have predicted from an online social network," said Citi's managing director and head of North American marketing Vanessa Colella."

Daily Makeover's proprietary facial recognition technology lets women upload a picture of themselves (or use a model's picture) and then try on makeup, fashion and hair styles virtually. Women can try on specific brands of makeup, clothes and more in all different shades and styles. The site powers more than 20 million makeovers monthly.

"The deal, which the airline announced on its website Wednesday, is a reference to Mitt Romney's much-lampooned "Binders full of women" remark during Tuesday night's debate. It hasn't even been 24 hours since the remark was made in the debate and already a "Binders Full of Women" Facebook Page has more than 300,000 fans, which is more than IBM has. Spirit has eagerly jumped on hot media stories in the past for quick punchlines. In 2011, the brand made light of Rep. Anthony Weiner's Twitter scandal with a "Wiener sale" and mocked Tiger Woods' domestic troubles before that with an "Eye of the Tiger" sale."

Güd is aiming for women in the 18-to-24 age range, who are less "crunchy" and "just want to smell good," Garrett Putman, global Could be a good daily - that there is a new market of women who want the "natural" but are still a but superficial in regards to smell and packaging

"We're looking at it as if it's predominantly for women, but we're not treating it as if it's only for women."

If Pinterest is for women, then Google+ is for men

Nike's women empowerment ad 

- Women outnumber men on the social network, 58 percent to 42 percent. - However, marketers spend more money targeting men, 53 percent to 47 percent. - Men are exposed to and click on more Facebook ads - 58 percent to 42 percent, and 60 percent to 40 percent, respectively. - On average, ads targeting men cost less in terms of cost per thousand impressions ($0.16 male versus $0.20 female) and cost per click ($0.51 versus $0.68), - Ads targeting men achieved superior exposure rates, reaching a larger percentage of their unique audiences.

Women's network SheSpeaks and female-oriented marketing firm Lippe Taylor surveyed over 2,000 US female internet users in March 2013 and found that only 6% reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often. The rest-89% in total-did their browsing mostly on the web, either via desktop (71%) or on mobile devices (18%).

Currently, the Preen.me website appears to mainly be a place for makeup and beauty ideas, but that will change in time. In the future, the goal is to allow users to find out what the top products are in any category based on the recommendations of those with similar profiles. For example, you'll be able to tell Preen.me that you're between 25 and 35 years old, have combination skin and live in a humid climate, and it will return a list of the top moisturizers women like you recommend. Essentially, it's a big data play built on top of crowdsourced user recommendations.

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