"CPG clients will continue to spend a lot on video to replace the erosion of audiences for TV," said Gina Smilyansky, digital strategy director at Aegis-owned Carat, in reference to users' increased use of devices such as laptops and tablets. Carat currently works with CPG giant Procter & Gamble, with Smilyansky focusing on the Gillette brand.
Sony is bringing ad-supported movies from Crackle (its online video venture) to its set top TV/Blu-Ray Players and Roku, the only non-Sony product it will be available on.
3D printed insole maker SOLS has now developed an app that lets consumers simply shoot video of their foot to help them create an orthotic insole tailored to them.
Online retailer Amazon and toy company Mattel's HIT Entertainment have partnered together to bring HIT Entertainment's popular children's cartoon Fireman Sam exclusively to the online retailer.
Amazon will show episodes of Fireman Sam via streaming and will also have them available for download in Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited. Amazon will also show related merchandise, including toys, ebooks, games, apparel, footwear, lunch boxes and more.