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Rebecca May

Toyota, GM, Unilever Channel Big Bucks to YouTube | Digital - Advertising Age - 0 views

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    According to a rate card distributed to ad agencies, two hot verticals -- music and pop culture -- were $62 million apiece for one-year sponsorships, a package of sports channels was $40 million, an autos package was $16 million and a mom's interest package $10 million. YouTube has since subdivided the verticals into smaller packages in categories such as "Celebrity News," "Music and Film" or "Geeks, Gadgets and Games," which cost $10 million to $20 million to sponsor. YouTube also lets advertisers exclusively sponsor a single channel for anywhere from $2 million to $4 million on an annual basis.
Ivy Chang

Pinterest Will Test a Redesign - SocialTimes - 1 views

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    The redesign will provide clearer navigation and more opportunities to discover new content. The new home page will feature links to content verticals, such as DYI and animals, and to popular pins. Additionally, each pinned photo will display more information about what is depicted and where it comes from. "We've added more information related to pins, so it's easier to find things you're interested in. For example, on each pin, you'll see pins from the same board, other boards this pin was pinned to, and a whole slew of related pins," the company said in a blog post.
Simeon Spearman

As Formspring.me Passes 700 Million Questions, Brands Start Taking Notice - 0 views

  • As it has taken off, Formspring has started to draw the attention of some major brands — last month, Fiat used it to help launch the Uno in Brazil, and Marvel Executive Editor Tom Brevoort regularly takes to the site to answer fan questions (he’s responded to over 3,000 of them). Red Bull has just launched a new page. As with Facebook Pages, Formspring gives brands a relatively easy way to engage directly with their fans — this could well be the start of a new trend.
Emily Knab

Kevin Rose Announces fforward, A Weekly Tech/Geek Culture Show - 0 views

  • Digg founder Kevin Rose, after confirming that he’s leaving Diggnation at the end of this year, is now announcing his new show. It’s fforward
Simeon Spearman

Twitter Talks About New Video Ads, Movie Marketers Can't Wait | ClickZ - 0 views

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    Particular relevance for clients in our entertainment vertical.
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    daily 9.17
Emily Knab

BeachMint Teams With Kate Bosworth To Launch First Vertical: JewelMint - 0 views

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    daily 10.4 cofounder of myspace is now exec for JewelMint, a branch of BeachMint
Simeon Spearman

Digital CPG Blog » Blog Archive » What are people really buying online? - 0 views

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    Breakdown by vertical for e-commerce
Simeon Spearman

Forkly Enters The Soon-To-Be-Stuffed Mobile App Taste Space | TechCrunch - 0 views

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    Instagram clone. Space heating upppp. Also, expansion of photo-sharing space into verticals.
Abeeda Mahboob

Tumblr Launches Street Style Vertical With Burberry - 0 views

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    more info on Art of the Trench
Emily Knab

LinkedIn Takes Groups To The Next Level With Likes, Follows And More - 0 views

  • adding new functionality to its Groups feature
  • making threaded conversations within groups similar to face-to-face professional interactions by removing the wall between original remarks and off-site content such as news articles. You can share links on Groups the same way you would on the homepage. And your profile picture will now be attached to any comment you make on a group, personalizing the experience.
  • You can also now roll over the images of the last three participants on any thread to see comment previews
  • ...1 more annotation...
  • vote on shared content by liking
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    linkedin is following facebook and twitters steps more closely with "likes" and "follows"
Simeon Spearman

Decoding Microsoft's Fantastic Passive-Agressive Numbers Post - 0 views

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    Overview of multiple technology verticals from Microsoft. This article actually dissects and provides analysis on why Microsoft would want to bring these figures to public attention. 
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