Group items tagged

Lego is donating a toy to the US Marine Corp' Toys for Tots for each Star Wars themed e-card sent through their site

Digital window installation where you scan a QR on a toy and instantly donate the value of the toy

using plush toys as a controller for a game. ZowPow uses toys which are connected wirelessly to the console. When kids aren't playing with the game, they can simply just play with the plush

"According to their writeup, Disney has partnered with a company called Jaxx to create a line of toys that can be recognized by phone or tablet apps, then trigger animations based on Disney's movies or other properties. In the example seen by Reuters, pointing an iPad camera at a set of Little Mermaid-branded bongo drums will cause the crab Sebastian to come on-screen and perform a song by "playing" them. Specific animations could also be used to sell the products in stores, like an animated Tinkerbell who flies out of her box when shoppers look at her with a smartphone camera."

daily 7.19 cute toy idea with tape and toy cars

The app can determine if a stuffed animal is being hugged, squeezed, or even moved, using the smartphone's camera and flash. As the toy is compressed, so is the soft foam inside, which decreases the brightness level of photos taken using the camera's flash. And in the same way an optical mouse can track movement by comparing sequential images, the app could easily determine if a plush toy is being moved and played with, automatically triggering sound effects as a result.

Toys that come with app games to virtually play with them

use AR to interact with the toys while they are still in the packaging to help drive consumers on a path to purchase

7.8

different ways to use a toy car :-)

Wiiwaa is like this plush toy that you put a wii remote into and then you can control the stuffed toy on the Wii via the included video game. It looks kinda cool. A similar idea could be explored for something like cartoon but using less expensive tech/games than a video game console.

daily 9.13 toy and online game combo goes online game only after sales slip, ends up being a good thing

Online retailer Amazon and toy company Mattel's HIT Entertainment have partnered together to bring HIT Entertainment's popular children's cartoon Fireman Sam exclusively to the online retailer. Amazon will show episodes of Fireman Sam via streaming and will also have them available for download in Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited. Amazon will also show related merchandise, including toys, ebooks, games, apparel, footwear, lunch boxes and more.

Will you print your Happy Meal toy at home?

Researchers Turn Classic Children's Toy Into Tiny Motor used in daily 7.1

So Ferrorama was a popular toy train company that stopped making toys. After noticing interest in second hand trains they challenged Brazilians to build a 20 kilometer train across the countryside, and they did. The reward? The toys are now back in production.

London design firm Berg and the London office of the Japanese ad agency Dentsu have announced a line of augmented reality toys called Suwappu. The little figurines have swappable heads and bodies; depending on how they're configured, they interact differently and draw different environments for themselves in the augmented reality world.