"Tabbedout, a mobile payment system for restaurants and bars, is now upgrading its system with customer relationship management tools that helps merchants understand who's walking in the door and helps them treat customers better. Now, when a customer opens a tab through the Tabbedout mobile app, restaurant owners can see if he is a new customer or a regular, how much he normally spends and what he prefers to order.
Merchants can also receive direct feedback from customers through the Tabbedout app. That allows them to respond directly to a customer or offer a special coupon to thank him or soothe him after a bad visit. And with the new CRM tools, Tabbedout merchants can also segment and target their users. Merchants can send an offer as a reward for a loyal customer or entice a new customer to come back and get back data on how many offers are actually redeemed."
" This week the New York Times Research & Development Labs launched a new tool called Compendium, which lets readers "use articles, imagery, videos, and quotations to tell your own stories using New York Times content." A good comparison might be Storify for a single source's content, or Pinterest with more text."
"In the case of Electiongrams, NBC is relying on a start-up called Chute that provides back-end tools for large-scale photo management to brands and large media companies. Chute helps its clients pull in photos that people share through email or sites like Facebook, but also offers human and automated moderating tools."
"For now, sticky notes is a perfect comparison for Keep. It's simply an online replacement for the random lists and notes you've jotted in your Moleskine. It's only a power tool if a butter knife is a power tool, but it may be the only app that can capture a phone number or random thought as fast as pen and paper."
TouchTools is a user interface that allows the user to manipulate tools on a touch screen as you would normally in the real world. As opposed to simply typing, tapping and swiping, as we do on the devices many of us have at present, this new idea lets you write as if you were holding a pen, erase as if you were holding a rubber and even measure as if you were holding a measuring tape.
Similar to Autodesk's Tech Shop where you can rent what you need, except in this case you rent the software you need over the cloud. Will allow for cheaper and faster development 3D graphics animations development.
Rummage is a visual browsing tool for eBay users that improves the discovery experience through deep integration with popular visual bookmarking site Pinterest that should drive more traffic to seller's listings.
"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations.
One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."
This new version provides fresh tips and strategies to help creators grow their audiences. It includes brand new sections to address YouTube's recent focus on watchtime, such as, how to captivate your audience and how to create the best channel experience for your viewers. The latest edition also highlights new tools like paid promotion, Hangouts on Air, and InVideo programming to help you reach the widest audience possible.
" The strategies and tools come out of our Brand Blueprint process, which literally involves mapping the brand in great detail across all of its possible consumer touchpoints. The goal of blueprinting is to create a highly effective brand ecosystem that aims to meet the behaviors of today's highly engaged audience."
"Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. According to Google, the key to a successful smartphone launch is getting ahead of the release and marketing early.
"One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful smartphone launch]," Google Industry Director for Tech Kyle Keogh told ClickZ.
The study found that the earlier a firm markets a smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales.
Google's research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device.
Video is also becoming a key research tool for consumers shopping for a smartphone. According to the study, video views for smartphones increased 60 percent this year. Google says that if a smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units."