Men quicker to embrace mobile shopping while women prefer to get social confirms survey - 0 views
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Rhiannon Apple on 02 Mar 11Only 1 in 3 shoppers visit brand websites nowadays, compared to 3 in 4 visiting retailer websites.*63% of shoppers visit a retailer's or brand's website to make a purchase compared with just 6% through social media.*The main reason for shoppers wanting to reach out to and connect with a company through social media is to find out something new (32%). They were equally as likely to want brand/retailers to connect with them (23%) as they were to want brand/retailers to sell to them (24%). Interestingly 12% also wanted the brands/retailers to help them have more fun.*Just over a third (38%) of 16-24 year olds admitted to already following brands/retailers on social media. This figure reduces as the age groups climb in number to: 29% of 25-34 year olds, 18% of 35-44 year olds, 8% of 45-54 year olds and respondents aged 55+ years said they weren't following any. 56% of the 55+ age group added that they just didn't see the point in doing it.