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"Here at TechCrunch, we've heard Twitter is reaching out to TV producers and showrunners to find out ways that it can further integrate with the TV experience. That could mean Twitter-based voting, in the case of some competitive reality shows. It could also mean introducing interactive elements in scripted shows that viewers could use to unlock new content or web experiences. For what it's worth, Twitter is hiring for a role just like this: One of the positions listed on its jobs site is a "Manager of TV Relationships" position based in Los Angeles. The purpose of the job is to act as a "Twitter ambassador/evangelist to TV celebrities," getting them to tweet more during their own shows and just in general. But the goal also to work with high-profile showrunners and producers to find ways to integrate Twitter into their programming. One listed responsibility is to "manage and execute a volume of creative content plays with TV talent, such as live tweeting of shows, talent Q&As, and other creative uses of Twitter.""

Why Social Media Is the New Source of Hollywood Talent used in daily 6.21

youtube talent contest

"Walmart began recruiting top Silicon Valley talent and acquiring start-ups last year. For instance, Walmart acquired Kosmix, a company that specializes in making web design more seamless, for $300 million. That team has been working for over a year to fix Walmart's systems and improve its website.  Walmart is investing in the "social gifting" market. A year ago, Walmart launched "Shopycat," which makes gift recommendations based on friends' Facebook profiles. The site is now called "Walmart Gifts" and allows customers to log in and get personalized recommendations based on Facebook and Twitter profiles.  The retailer got a better search engine. A dozen top engineers took 10 months to build it, and while the company won't discuss sales figures, they said the new system is more user-friendly. "If you search for cotton socks now, you'll actually find them," Manjoo writes.  Walmart is trying to lead the charge in same-day shipping. Its at an advantage considering that 96 percent of Americans live within 20 miles of a Walmart.  Walmart is investing like crazy in its mobile app. "Walmart imagines that as you go through an average day, you'll remember things you need--milk, bread, a new tennis racquet, a toy truck for your nephew's birthday--and tell the voice-enabled Walmart app. The app will list each item's location inside your local Walmart and include product info; eventually, it will also learn your preferences and offer recommendations. And once you're actually in the store, you'll be able to summon an associate to help you," Manjoo says. "

We obviously all picked the wrong career path...

WhoSay was launched in 2010 within CAA, a talent mega-agency, to give the firm's celebrity clients more control over how their photos were being used online. The platform has grown significantly in the four years since to support more than 1,000 members, most of which are non-CAA clients, who have more than one billion combined social media connections.

Activated by gestures, touches and movements, visitors can be trigger different sounds such as "athletes' heartbeats, shoes squeaking, arrows hitting a target, etc" which will then be synced up to remix Mark Ronson's "Anywhere in the World." But for what purpose is Coca-Cola doing this? The company's official statement: The visionary pavilion has been inspired by Coca-Cola's global campaign for London 2012 - Move to the BeatTM - that aims to connect young people to the Games by bringing together their passions for music and sport. The pavilion forms part of Coca-Cola's Future Flames campaign for London 2012, which aims to recognise and reward the best of the nation's youth and shine a spotlight on emerging talent to inspire other young people to pursue their passions.

"Items featured in the video will appear on a sidebar on the right-hand side of the screen. Users can click on a "heart" icon to purchase the item and on a "share" button to post to social media sites like Facebook and Twitter."

Def Jam Rapstar lets users record their own rhymes in a "freestyle" mode over tracks provided by Konami and Def Jam. The freestyle mode uses the Playstation Eye or Microsoft Kinect to record video of the performer which can then be edited to include effects for upload to Def Jam's online community. Def Jam hopes the game + community will become a breeding ground for new talent.

This article touches on the need for services that make it easy for viewers to discover content from multiple sources: TV, online, social, VOD, etc. Specifcally, the article mentions a service called LocateTV, which lets users track actors, tv shows, movies, etc. and notifies them when they are on-air. Could be useful for something like the Verizon/NFL tie-up to track talent, etc.

Admitting it isn't at the top of the list when it comes to digital agencies, EURO RSCG Brussels set out to change that by becoming the most visible virtual agency. How? It set out to check in on Foursquare at 42 of its rivals until it became mayor. When it did, it posted the mayorship on Facebook along with a message encouraging area creatives to join the agency to help make it better.

new and improved music page on youtube one step closer to Google Me social network daily 7.22

How UFC used Tweet ups and social media to engagement participants with the brand and talent.

Blending of curation and commerce at gilt groupe

zynga acquired all their talent