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When you scan the QR code during the TV commercial, it loads the extended story on your iPhone, allowing you to somewhat step into the ad. It finishes with a quirky ending and a one touch link to download the special AXA iPhone App. What I really like about this, and the interactive iAds posted previously, is AXA's creative strategy to generate app acquisition…

Daily 3.7 Traditional is becoming more like digital, that's an opportunity for us.

"CPG clients will continue to spend a lot on video to replace the erosion of audiences for TV," said Gina Smilyansky, digital strategy director at Aegis-owned Carat, in reference to users' increased use of devices such as laptops and tablets. Carat currently works with CPG giant Procter & Gamble, with Smilyansky focusing on the Gillette brand.

Tips for the team's marketing strategy.

Influencer marketing tips

Great overview of how mobile should be used. Could tie into mobile strategy.

"I think this is where the really cool action is happening. Razors designed or packaged for that second shave before going out on a Friday night instead of a funny viral video. Deodorant spray for a touchup squirt under shirts at work vs. a symbolic donation to a worthy cause. A new odor coverup, or repurposing toothpaste to remove stains from car-door handles (or whatever)."

Think of what eBay might do. With .eBay, the company becomes a registry that, like an apartment building owner, decides who gets an .eBay address and manages all the website names it signs up. Maybe that's anyone who wants to sell occasionally on the site. So instead of a convoluted website address such as http://myworld.ebay.com/abestshop4u/?_trksid=p4340.l2569, which only a mental contortionist could remember and would be useless to use in print material, you get OldBooks.eBay. Not only can you put it on printed material, but it can appear where those who might see it can still remember it, say, the side of a bus.

how the entertainment industry and google work together

It'll be interesting to see how this affects Walmart's mobile/social strategies moving forward.

Harry Gold, CEO of Overdrive Interactive and a ClickZ columnist, suggested that while cash giveaways and freebies may be increasingly employed as a like-gating strategy, it's generally an old online marketing trick. "It works on landing pages to get leads," he said. "It works to get people to opt into email lists. And it works to get people to 'like' you on Facebook."

Looking at Radio Shack's foursquare strategy and the type of customers they get. 

PayPal, which is owned by eBay, has acquired Fig Card, which provides merchants with the means to accept mobile payments using a simple USB device. Customers using the system need only to download an application, which works with the existing Wi-Fi hardware on their smartphones. The acquisition is part of PayPal's strategy to lead in the mobile payment arena. 

Shoppers use an average of 10.7 different sources in their decision-making process, conducting online research even for small purchases like mascara and cough syrup: Those are a copule of the findings from Google's new e-book, Winning the Zero Moment of Truth, which focuses on marketing strategies for the period after a shopper sees an ad for a product, but before he or she actually makes a purchase.

Taco Bell doesn't shy away from risk.