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The 2011 NCAA Tournament kicks off tonight in Dayton, Ohio. And per annual tradition, advertisers are capitalizing on the event with March Madness-themed competitions. So far, Brow Beat has spotted the following bracket tournaments:

For their honymoon the pair have gathered together an admirable collection of sponsors for their trip including Red Bull, Moodejaw, Sailor Bags, Weber Grills and several others. You can read about how they worked with each sponsor here.

You've probably seen that silly gag featuring a fake leg hanging out of the trunk of a car, and it usually isn't very alarming. Or funny, really.  But AMC's Walking Dead took it a step further with their truck cruising around Comic-Con that features lots and lots of zombie arms and legs. What's not to love about dead people?

Pretty interesting look at sponsored story performance on Facebook.

shopkick expanding to even smaller businesses.

Continuing its ballsy Kenny Powers campaign that started with a Funny or Die video last year, K-Swiss has now promoted Kenny to CEO of the company. And the fictional star of HBO's Eastbound & Down is filling out his management team with a group of real athletes