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"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

"Koozoo is a platform that crowd-sources live video from public places to create a continuously broadcasting network. Members of the community can post and watch user-generated video feeds from places ranging from cafes to world landmarks. Whether you want to assess the wait time for coffee or see a real-time view of the beach, Koozoo's goal is to make "live views of the world's public spaces easily accessible to one and all." "Koozoo will usher in a new era that reads like science fiction today," said Trevor Darrell, professor at UC Berkeley in a statement. "For example, within a few years I expect Koozoo to let you take a virtual walk down the street in Tokyo or Paris in 3D, live, as you sit comfortably at home in California.""

"Beginning later this month with Ridley Scott's science fiction thriller "Prometheus," the studio plans to offer high-definition versions of its films for sale at newly lowered prices about three weeks before making the movies available on discs and through video-on-demand services, studio executives said in interviews."

"Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."

The Denver Museum of Nature & Science which has started a clever social media campaign to promote its new exhibit about snakes and lizards. Titled Tweetaconda, the campaign encourages users to tweet #tweetaconda or insert a message at their website to help grow the largest digital snake. While you're on the site, you can learn some facts about reptiles, too. Created through Carmichael Lynch.

Will virtual graduates demand virtual jobs?

Content Marketing: Great example

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Teachers are reaching for innovative demonstrations and other tactics to convince students that science is hip.