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Simeon Spearman

Industry Aims for Viewable Impressions to Take Hold in 2013 | ClickZ - 0 views

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    The primary goal: begin to phase out reliance on the ad impressions-served metric and replace it with the viewable impressions metric. Also by that time the Interactive Advertising Bureau and its partners in the initiative expect advertisers and publishers will be using the eGRP metric, which industry players hope will complement the viewable impression metric with a more audience-focused gauge that speaks to brand advertisers. It was over a year ago that the IAB came together with The Association of National Advertisers and American Association of Advertising Agencies to introduce its sweeping project, overseen by the Media Ratings Council, a respected third party with a long history accrediting advertising and media firms. Pilot testing for the viewable impression is near completion, said the organizations during a webinar held this afternoon. The groups also said the creation of a viewable-based eGRP is underway, in addition to the development of a new taxonomy to classify digital ads as they move into this next evolutionary stage. The viewable impression metric would measure only ads that are actually seen by a user, rather than measuring all impressions served even when users don't bother to scroll down to see them. The idea is to count only real exposures of ads online. "The notion of viewable impressions is accepted by buyers and sellers alike," said Sherrill Mane, SVP, industry services for the IAB, during today's webinar.
Simeon Spearman

The Rise of the Junkweb and Why It's Awesome or At Least Inevitable - 1 views

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    What Matters to the Junkweb? There are probably 3 key ways one might engage the Junkweb for your own betterment: Make interesting graphics worth sharing. Make it easy to share them. Evoke an emotion. That last one is tricky. But when you do it right, it works quite well. People share emotions in the Junkweb. Oh, and I predict that the tech will adapt to better support this kind of web. It's mobile. It's fast. It's something that will fairly quickly stand a chance of replacing the Smartweb.
Simeon Spearman

Facebook Releases Guide To Facebook Offers - 0 views

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    Facebook relaunched Offers to replace Check-in Deals. The system for setting up an offer is pretty straightforward.
John Rich

Comcast could soon launch its own WiFi-powered mobile service - 0 views

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    I think the bigger point is the WIfi "mesh" networks could replace a lot of what is now done (with all it's limits) through cellular networks.
Emily Knab

Toothbrush Uses Solar Power Instead of Toothpaste - 1 views

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    toothbrush uses solar power to get electrons that cause a chemical reaction that is said to be able to replace toothpaste daily 8.24
John Rich

Apple's iPad will reportedly add split-screen multitasking with iOS 8 | The Verge - 0 views

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    The missing ingredient that allows tablets to replace laptops and desktops for most "jobs to be done?"
Simeon Spearman

How mobile platforms are innovating beyond smartphones | VentureBeat - 0 views

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    This builds on the notion of device fragmentation. The major topics covered are Tablets, TV, and other portables. The end of the article briefly touches on how Android OS is the new embedded OS for non-traditional computing devices, replacing Linux in that role.
Greg Steen

Super Cute Jennie Replaces Old Navy's Super Modelquins - 0 views

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    New Old Navy campaign does some meta commentary on consumer profiling and utilized a famous music video director.
Greg Steen

E3 Looks To Apps Amid Blockbuster Games Slump - 0 views

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    "The troubled games industry will try to shake off its worries over falling sales this week at the American E3 games event, by showing off Nintendo's next-generation Wii, and by embracing the online games and apps that are replacing the big-name blockbusters."
Greg Steen

iPads and restaurants - 0 views

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    How waiters will be replaced by tablet computers - implications for other tablet uses
Simeon Spearman

Tablets Starting to Replace Other Traditional Devices: Tech News and Analysis « - 0 views

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    Speculation on the impact of tablets on traditional computing hardware usage.
Greg Steen

Ad-Killing App Replaces Times Square Signage With Art - 0 views

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    Public Ad Campaign, a group devoted to reclaiming outdoor surfaces from advertisers via civil disobedience, has created an augmented reality app that digitally scrubs the world's premier advertising neighborhood, Times Square, clean of marketing pitches.
Greg Steen

Cataphiles Replace Parkour Practitioners As Latest Ad Trend - 0 views

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    He points to valid current/past ad trends such as showing the sketchy warehouse party/rave and parkour. I haven't seen any other examples of cave exploring - have you guys?
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