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bring real-time collaboration feature to their own apps

"Gawker, Huffington Post, The Atlantic, and Forbes, among others include content created by advertisers or are experimenting with them. And it's not always easy to tell the difference between paid and so-called real content other than the appearance of a label of whatever company is sponsoring it. But 6-year-old Buzzfeed, whose motto is to capture the viral web in realtime, has started creating cool list articles, with titles such as "20 Grandpas Who Own the Internet" for its advertisers. That earned a glowing review from the Wall Street Journal, even though the content shows a thorough disregard for copyright and internet etiquette."

Sorry bros, everything is going to be easy to render in 3d graphics in realtime eventually, this tech makes the 3d models of heads from 2d photos part easier so people could put their own faces on video game avatars or could possibly even be used as the basis for a digital character in film.

This could be good for L'Oreal

If you've been using Google (NSDQ: GOOG) to search for subjects across the web and on Twitter at the same time, you are out of luck, for now at least. After nearly two years of cooperation, the search giant has ended a deal with the microblogging service, which means those Twitter results are no longer there.

The bite-sized social networking platform is a great way to aggregate a huge amount information into a manageable stream of topics specific to you. There's no reason it shouldn't be the same with the weather, which is exactly why the company is partnering with The Weather Channel to bring local forecasts to your feed.

Nike's Jordan brand will try to own those real-time conversations through a program of promoted tweets designed to blend into the ongoing social discourse on Twitter. Nike is not an official sponsor of the 2012 Summer Olympics, July 27 through August 12, but it is seeking to capitalize on the Games indirectly. When the Team USA men's basketball team is playing, the Jordan brand will include spontaneous real-time comments about the game in its promoted tweets. These Twitter ads will also contain pre-planned brand content and links.

"Not surprisingly, social media are a major force behind the trend, as advertisers seek creative ways to engage with consumers  and harness the energy surrounding major televised events, like this year's Olympics.  The real-time ads arrive at a time when social media are playing a newly prominent role in the Games. In 2008, Twitter was still in its infancy; now virtually every high-profile American athlete has an active account on the microblogging site, and by the time they're over, the Games of the XXX Olympiad are expected to have become the most tweeted-about event in history. In order for advertisers to stay timely and relevant, "our content needs to move at the speed of social media," says Kevin Burke, head of global consumer marketing at Visa."

Eric Schmidt, CEO of Google, lays out his vision for a new ad platform for Google. The interactive video ads would be mini-websites that could be embedded in videos, etc., enabling users to post comments and see realtime updates within the ad. Similar to the interactivity of the iAd platform, but an idea backed by Google.

Namesake is a site for people to have realtime conversations. People post topics or questions they want to discuss and then people "join the conversation" keeping the whole conversation threaded; it's sort of like a forum that brings topics to you instead of having to go through to find them yourself.