Live Gamer signs up THQ as big game publishers embrace virtual goods | VentureBeat - 0 views
Self-published novelist Amanda Hocking makes millions from Kindle sales - 0 views
Frustrated with poor mobile sales, publishers blame ad agencies - paidContent - 0 views
Kickstarter-backed journalism startup Matter publishes its first story - paidContent - 0 views
Microsoft Gets 30 Brands to Run Windows 8 In-App Ads | Adweek - 0 views
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"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."
Publishers Are in Love With This New Photo Platform - 4 views
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In a world where half of Facebook posts are now images, Web editors swoon over responsive design and brands place photos in tweets, it's clear the Internet has become a more visual place. Now, one company is looking to exploit the love of pictures with a product that both editors and advertisers can use to make digital images more interactive, engaging and, perhaps most importantly, super shareable.
Google+ login button launches across hundreds of partner sites | VentureBeat - 1 views
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The Android piece is particularly interesting. If you're a publisher or developer with an Android app to promote, a Google+-authenticated user who is browsing around your desktop website will be prompted to download the Android app, too. Then, the user can opt to get an over-the-air install of the app without ever touching a smartphone. Read more at http://venturebeat.com/2013/04/02/google-plus-login-button/#lOL2oCXRukFeFdM4.99
Bots Make Up Ten Percent of Online Traffic, Study Says - Technology Review - 0 views
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"Based on a 20-month study, Solve Media found that a projected 10 percent of all online traffic isn't human. Between January 2011 and August 2012, the company observed 100 million unique visitors a month across 5,000 publishers and found that one out of every ten users wasn't a user at all, but a bot. "
Robot reporter gets first article published in China | Computerworld - 0 views
As E! Channel Rebrands Itself, It Introduces a More Ad-Friendly Web Site - NYTimes.com - 0 views
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The Web site, at eonline.com, has had a fairly traditional layout, following the blog model. In terms of ads, display units have appeared across the top, down the right side and in between stories. Executives at E! described the new model for eonline.com as a "liquid" publishing and advertising platform that is intended to change dynamically, reflecting the purpose of the Web site as a go-to source for pop culture news and information. In keeping with that new format, the Web site can be expanded to five columns from three, depending on the device on which it is viewed.
NBC News' Social Play to Grow Viewership - 0 views
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Social media is now affecting the way that consumers watch television programs, with many publishers finding heaps of conversation regarding TV shows going on while the programming is broadcast. NBC News is trying to take this conversation to a more controlled environment, with the launch of a new digital platform to connect viewers live during broadcasts.
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