Group items tagged

Great for our "small social" monthly

Another example of the growth of "small social"

Robots. Mind control. Mobile games. Social films. Been there, done that. That is, if you're B-Reel. Last year, Ad Age's sibling publication, Creativity, named the Stockholm-headquartered outfit its Digital Production Company of the Year. It was an easy call, based on groundbreaking projects including the Cannes Cyber Grand Prix-winning "Wilderness Downtown" for Arcade Fire (directed and conceived by Radical Media's Chris Milk and Google's Aaron Koblin) and the much-buzzed-about LiveDrive for Mitsubishi, from 180, Los Angeles. Yet B-Reel's output during the past 12 months has proved even more impressive. A small sampling of the work includes a "Minority Report"-style retail interface for telecom provider 3Sweden; a Rube Goldberg-inspired browser puzzle for Honda and Wieden & Kennedy, London; a social-media-created film for Intel/Toshiba via Pereira & O'Dell; and yes, some really great commercials.

Tired of reading Facebook status updates from ALL your so called "friends?" Um, yeah, who isn't? Then check this out. Toyota is pushing their recently redesigned Yaris model with this useful app. They call is the Social Snap Shot. Just pick 10 of your fave peeps on Facebook, and it brings their updates to life in a video. And it's got a funky beat, and you can dance to it.

donates some profit to food banks in local areas in which the tickets are sold, uses facebook to promote the film on small independent theaters pages

Daily 7.21

milk please lets users crowdsource groceries you forgot.  send request and people on their way to the store can pick it up for you

another AMEX and foursquare thing.  spend $10 get $10. Cardmembers can sync their American Express card with their foursquare profile, check-in and spend $10 at participating small businesses across the United States and receive a one-time $10 statement credit.  

The mass retailer has equipped a number of them with a "survival kit" containing an assortment of small essentials, including lip balm, breath mints and stockings, to help them make it through the week. Should kit recipients need a refill of any of these items - or if they should need, for example, stain remover or a compact sewing kit - they can simply send a request to @KmartFashion over Twitter, select menu items using the #KmartConcierge hashtag and direct message their location details for hand delivery.

Twitter is currently in talks with a mix of large and small PR firms with offices in New York, where the company has just opened a new office on Madison Avenue

Dude is writing a book applying punk philosphy to math to make learning fun. Significant bit is that he's raising money to do it by pitching the concept online, promoting it through social, and asking for small donations. And succeeding.

Small impact of Foursquare and Facebook Places on sales.

Wonder what the stats are for large companies, ie Verizon.