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John Rich

Ad tech always wins: Ad blocker users are the new hot ad-targeting segment - Digiday - 0 views

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    This should go well. Not.
Simeon Spearman

Bain: 80% of Twitter engagement is link clicking - Fortune Tech - 0 views

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    When it comes to Twitter advertising, Bain says Twitter 80% of Twitter engagement consists of people clicking on a Tweet, while the remaining 20% is a Retweet or a Tweet. He thinks those are powerful signals, particularly if a user Retweets an ad: in doing so, they've transformed it from advertising to content endorsement. Case in point: two of the top 5 Tweets of all time are actually ads from McDonald's (MCD) and Disney (DIS) -- the others include Stephen Colbert's Tweet about the BP (BP) oil spill and Barack Obama's victory Tweet, "Yes we did." And when Volkswagen decided to unveil the new Beetle exclusively on Twitter, the auto maker saw a 52% engagement rate, which Bain says may have been the first time in digital advertising that "you were a minority if you didn't click the ad."
Simeon Spearman

Personalized ad pitches Switzerland as De-teching destination | JWT Intelligence - 0 views

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    Deteching is a good trend, could go along with the whole analog thing; for this ad, you connect your profile and they "respond" to the info and then recommend that a stay in a cabin with no tech would do you some good.
Ivy Chang

Apple Explores Mood-Activated Mobile Ad Delivery System - PSFK - 1 views

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    pair wearable tech to your mobile device so it can serve up ads based on your mood/emotional state
jrryhdsn

3 Ways Brands Can Succeed As Advertising And Technology Evolve - 0 views

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    "How Brands Can Remain Human When Native And Ad Tech Collide"
Simeon Spearman

Facebook: See? We told you social advertising works - Tech News and Analysis - 0 views

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    One thing the study also reinforces is just how much advertisers are betting on Facebook: according to comScore's analysis, more than 15 percent of all U.S. online display ads were "socially enabled," meaning they contained a message asking viewers to "like" or follow the brand or the campaign on Facebook. That's almost double the number of ads that contained those kinds of messages in November of last year, the report said. That kind of bet is what drove Salesforce to spend close to a billion dollars to buy Buddy Media, which specializes in managing Facebook pages and social campaigns.
Simeon Spearman

Is 3D the turbo charge mobile ads need? - Tech News and Analysis - 0 views

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    3d as in 3d rendered not 3d like glasses
Ivy Chang

Placecast links nearby offers with your credit card - Tech News and Analysis - 0 views

  • adding the ability for consumers to link their credit or debit card to an offer so they can redeem it at a nearby store with a swipe of their plastic
Greg Steen

Instagram Creator Featured in Best Buy Super Bowl Ad - 0 views

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    Trading in Justin Bieber and Ozzy Osbourne for tech stars Kevin Systrom who co-founded Instagram and Philippe Kahn who created one of the first camera phones, Best Buy is eschewing celebrity for Silicon Valley.
Ivy Chang

Cody app makes a play as virtual coach for casual fitness fans - Tech News and Analysis - 0 views

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    Cody also acts as a kind of virtual coach. When users first load the app, they're asked to identify their goals - from losing weight to building muscle tone to de-stressing. For now, the app just surfaces original content about workouts, healthy living and other topics that match up with those goals. But, ultimately, Javid said, the plan is for Cody to learn from users' activity and recommend articles, workouts, people or places that fit their interests. In time, he added, the app could integrate with fitness tracking devices to get an even more comprehensive view of each user.
Greg Steen

Low tech social photo alteration - 0 views

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    Sometimes the simple cheap thing is best. Hugo Boss set up a scene for customers to put themselves in an ad.
Simeon Spearman

OnLive founder wants to revolutionize wireless with DIDO technology | This is my next... - 0 views

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    A new wireless transfer protocol that improves as more devices are added to the network.
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