interesting to see how political debate can play out between head corporate offices or w.e and the businesses theyve bought out
reddit rebelled against conde nast when they refused to have these pro weed ads on their site by showing them fo free
"Here are five lessons in the art and science of storytelling I learned by studying the pros ...
1) Adopt a newsroom mentality
Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com.
2) Hand-craft your content for each venue
Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart."
3) Cultivate superstars who have a POV
News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view.
4) Be relentlessly data driven
Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions.
5) Let constraints fuel creativity
Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."
Plus accounts include one Facebook page and 500 image uploads per month for $5 monthly, while Pro accounts, at $20 per month, cover five Facebook pages and include unlimited images.
ThingLink added that its users include Van Halen, Gucci Maine, Blink-182, Speaker of the House John Boehner (R-Ohio), Canadian newspaper National Post, British comedian Alan Partridge, and the U.K. music weekly NME.
From Radian6
- Real calculations and measurements to calculate social media ROI
- The ability to distinguish your brand as a pro in social media ROI
- Real social media success stories and the ROI of each one
- Social media metrics for different professionals - PR, Customer Service, Marketers and more
Guide saved in Trendspotting-Industry Trends-Social-Guides/