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Simeon Spearman

Nielsen: U.S. Consumers The Most Likely To Pay For Content On A Tablet… Excep... - 0 views

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    Taking just the use of paid content on tablets in Q4 2011, Nielsen found that in the U.S., a majority of tablet owners have already paid for downloaded music, books and movies, with 62 percent, 58 percent and 51 percent respectively saying they have already made such purchases. The one area that really fell down in the U.S. was news, where only 19 percent said they had ever paid to read news on their tablets.
Greg Steen

Google Shakes Up Search Results With New 'Your World' Feature | paidContent - 1 views

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    The new features, styled Search plus Your World, were announced on a blog post today and come in three prongs. The first is the inclusion of "personal results" in the return to search queries. These results are based on what a user has shared through pictures on Picasa and on Google+ posts.  The second item in Google's new bag of tricks is a new type of search results that can flush out friends who have common names.  The final new feature is called People and Places and aspires to offer a sense of community by returning a list of new connections in response to generic queries like "music" or "baseball." 
Rebecca May

MINI Sends Lucky Fans On Exciting Yet Bizarre Trips Around The World @PSFK - 1 views

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    Facebook page contest where Mini fans upload videos explaining why they'd be the best co-pilot. Winners are sent on an adventure in one of 5 international locations, and videos from the trip are posted on the FB page. Called "All the wrong places"
Simeon Spearman

Nutrisystem Required to Add Disclaimers to Weight Loss Testimonials on Pinterest - Soci... - 0 views

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    Though advertisers do not pay to use Pinterest, NAD ruled that the social curation site was enough of a marketing tool to warrant the proper disclosures on Nutrisystem's pins, which now read, "Results not typical. On Nutrisystem®, you can expect to lose at least 1-2 lbs per week. Individuals are remunerated. Weight lost on prior Nutrisystem® program."
Simeon Spearman

Americans Say No to Popular Political Facebook Ad Targeting | ClickZ - 0 views

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    Eighty-six percent of Americans surveyed said they don't want political campaigns to customize messages based on their interests. Again, this has become a de facto approach to the way political advertisers use online advertising, particularly on Facebook. If a Facebook user, for example, shows an interest in gay rights issues by liking related organizations, chances are he might have been served an Obama for America Facebook ad in 2011 with a message focused on marriage equality: "President Obama supports repealing the Defense of Marriage Act. Add your support now!" stated a Facebook ad from the President's reelection campaign that appeared to be targeted to people who liked left-leaning groups on Facebook, including gay rights-related groups.
Simeon Spearman

Astounding Online Video Statistics That Brands Can't Afford To Ignore [Video] - SocialT... - 0 views

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    The video, entitled 'What's a VIDEO worth?' is designed to show just how big online video has become, how big it is expected to grow and why brands would be remiss not to hop on the online video bandwagon.  Just a few of the statistics that companies and brands will find hard to ignore in the video are as follows: 68% of viewers share video links (and sharing means more promotion for your brand!) More than 50% of the videos on YouTube have been rated or include comments from the community (which means a brand new way to engage with your customers!) Having a video on the landing page of your website makes it 53% more likely to show up on the first page of a Google search (and who doesn't like higher ranking in search results?) The average user's visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds (ding! ding! ding!) Customers that watch videos of products or services are 85% more likely to make a purchase (ka-ching!)
Simeon Spearman

MediaPost Publications Apps Forecast To Lose Momentum 07/26/2012 - 0 views

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    "News and magazine apps are a segment where the momentum is likely to shift towards the Web within the next two to three years," noted senior analyst Aapo Markkanen. "Since news and media content already account for a large share of smartphone usage and are likely to play an even bigger role in later adopters' usage, changes in this segment alone will make subscribers on average download fewer native apps." The next wave of smartphone owners in mature markets like the U.S., Western Europe and Asia will download fewer apps than the first one-third of mobile consumers who bought smartphones, according to the report on mobile app storefronts. At the same time, ABI expects that in the games and utilities categories, the mobile Web will probably never catch up with native apps, due to the difficulty in matching the user experience. ABI's outlook on the future of apps appears at odds with a separate report released Tuesday by Strategy Analytics, which maintains that the emergence of HTML5 won't put much of a dent in the app economy. Instead, it predicts the Web programming language will lead to the spread of hybrid apps that combine HTML5 with native APIs (application programming interface) to harness the best of native and open standards.
Simeon Spearman

How Huffington Post is promoting 'Political Animals' on social - 0 views

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    We were aware of POLITICAL ANIMALS via the pre-premiere buzz, including mention of it in Maureen Dowd's "State of Cool" piece, and discussed with USA the idea to create a list of America's biggest "political animals" of all time.  With Huffington Post's highly engaged community for opinion and conversation, and USA's tremendous reach, we felt this partnership would provide a great opportunity to start a dialogue about power and leadership. As we prepare to decide on the next chapter in America's future, there's a lot to be learned from those who defined our political past, so we felt that it was a unique platform from which to reflect on what it means to be a "political animal" at a time when leadership is on the minds of all Americans.
younginlee

Seedio is an app that syncs multiple iOS speakers together | Ubergizmo - 1 views

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    "While Seedio might not be able to boost the volume on your iPhone's speakers, it will instead allow you to beam the song you're currently playing on your iPhone to other iOS devices on the same WiFi network who also have Seedio installed, essentially turning all iOS devices in the room/house into one giant unified speaker. "
Abeeda Mahboob

Short Film by Target Draws Big-Name Talent - NYTimes.com - 1 views

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    "Items featured in the video will appear on a sidebar on the right-hand side of the screen. Users can click on a "heart" icon to purchase the item and on a "share" button to post to social media sites like Facebook and Twitter."
Greg Steen

Why the Internet Freaked Out When Fox Pulled House from Hulu - 0 views

  • Many observers immediately labeled Fox's block a violation of the principle of "network neutrality"—the idea that Internet service providers should allow subscribers to access all legal content online. Neutrality rules have been the subject of fierce debate in Washington, and activists are constantly on the lookout for perceived anti-neutrality maneuvering.

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    If Fox's move violated "neutrality," though, it wasn't in the way we've long defined that term. Advocates for net neutrality rules have mainly been concerned about the power that cable and phone companies can exert on the Internet. The theory is that in most local areas, broadband companies exist as monopolies or duopolies—you can get the Internet from your phone company or your cable company—and, therefore, are in a position to influence online content. What if, for instance, AT&T demanded that YouTube pay a surcharge every time a customer watches a video? To prevent such abuses, the Federal Communications Commission imposed Internet "openness" guidelines (PDF) in 2005, and since then regulators and lawmakers have been arguing about how to make those guidelines both permanent and enforceable.

    But this Fox-Cablevision-Hulu scenario turns the neutrality debate on its head. Here, it wasn't the broadband company—Cablevision—that blocked customers' access to content. Instead, it was the content company, Fox, that imposed the ban. Why is that distinction important? Because while it's easy to think of justifications for imposing neutrality regulations on broadband companies, it's less clear how we should feel about imposing rules on content providers. Telecom companies are regulated by the FCC, and there's a long history of the government forcing "openness" rules on public communications infrastructure. If the government can prohibit phone companies from deciding whom you can and can't call, shouldn't we have a similar rule preventing ISPs from deciding what you can get on the Web?

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    B/c House is awesome, obviously!  I bet it's lupus!  Srsly though, article talks about how internet content is beginning to be subject to the same bullshit as TV and other traditional media.  And net neutrality comes into play of course.
Simeon Spearman

Highlighting one emerging band and one fashion brand each week - Springwise - 0 views

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    Music and fashion party - subscription platform that sends subscribers info on one new band and one emerging fashion brand each week. 
Ivy Chang

Beddi smartphone alarm dock hooks up to Uber, Spotify and Nest - 0 views

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    This $100 minimalistic dock houses an iOS or Android phone in landscape mode on the top, and recharging is done via your own USB cable -- you get a 2.1A port and a 1A port on the back. But it's really all about the companion app: Once paired up over Bluetooth, you can preset Beddi's three physical buttons to either call an Uber taxi, toggle a Spotify playlist, control the temperature on your Nest or switch on a Philips Hue light. Some of these can even be automated according to your desired schedule.
John Rich

Does Technological Change Shape Historical Change? - Predict - Medium - 0 views

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    "In the opening passage of Do Machines Make History (1967), Robert Heilbroner argues that technology has a direct bearing on the human drama of history-but it does not make all of history. The challenge he identifies is whether something systematic can be said about the matter. In this piece, I briefly evaluate the degree to which technological change shapes historical change. I leave discussion on reasons why technologies change for other debates-instead focusing on the effects of technology, irrespective of their determinants. I suggest that while historical change depends on more than just technology, technology plays an unignorable role. Technology expands the range of actions for history-makers, exerts political influence (whether reflecting or independent of the intent of its makers), and can invite a cascade of further technological change."
Ivy Chang

Chrome is coming to augmented reality and Google Daydream | TechCrunch - 0 views

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    "The big highlight is that Google will be building a version of Chrome especially for use inside virtual reality. The browser will be coming later this year. Oculus launched a browser for the Gear VR in its most recent big software update, though Daydream's option seems to take advantage of some of the strengths of Chrome, like bookmarks and history. The company has already brought WebVR to mobile and desktop Chrome. They showed off WebVR Experiments last month to bring bite-size experiences to VR on Daydream and Cardboard. Google gave some light details on bringing Chrome to augmented reality situations, as well, so that users can bring their outside world into the browser. This will allow people shopping for a coffee table on Amazon's mobile app to scan their room and see what the right size would be. The update will be launching today on an experimental build of Chromium."
Simeon Spearman

There's Too Much Social Media 'Noise' - Business Insider - 0 views

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    "1. Marketers suck. Including me. Look at my big tech company list over on Facebook. Do you actually learn much? A little, but marketers push themselves too much, and say too little. 2. No one is focused on what you want. Including me. I have a list of tech industry investors. Rich people. I want to hear from them about when they talk about investing, the economy, starting companies, trends, that kind of stuff. But do they stay focused? No. They talk about movies. Their vacations. Their kids. And more. 3.  Everyone is emotional. Including me. I have a list of tech industry VIPs. People who have changed the world. Invented Twitter. Or the Web. Or built Microsoft. Etc etc. But when they post about emotional topics like politics, religion, babies, pets, death, birth everyone goes crazy and reshares their posts. 4. Everyone has gone Gagnam Style. Including me. We love resharing. Retweeting. Talking. Liking. Pushing. Watch my tech news list and you'll see the same story rehashed, repeated, reshaped, remashed."
Abeeda Mahboob

Bravo Plans Real-Time "Play Live" Polls, Games On All Programs - Peter Kafka - Media - ... - 1 views

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    "Starting next month, with the new season of its "Watch What Happens Live" gabfest, Bravo will start overlaying its new programing with its homegrown* "Play Live" technology. What that means: Viewers will see polls, contests and other interactive games and graphics that pop up on-screen throughout the show. They'll be able to participate in real time, via a Web broswer, and on-screen results will change, based on viewers' input."
Simeon Spearman

GE Puts Creative Spin on Data in Advertisements | ClickZ - 0 views

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    GE has introduced two ads that demonstrate the elegant use of data to visualize two (boring) lines of GE business: gas turbine and medical imaging. The ads can be seen on its website and YouTube. "The campaign is showing the impact of GE employees and technology on the world. We're looking for newer and better ways to tell that story," said Camille Kubie, manager of global brand and design for GE. The online videos featuring data visualization of GE's businesses were created to complement GE TV spots; they will not be aired on TV.
Simeon Spearman

Twitter, Hollywood Working on In-Stream Video Series | Adweek - 0 views

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    And the talk is more than just about launching a Web show. Rather, Twitter is said to be aiming towards changing the way people consume and discover media. "We're talking about building content on top of Twitter," said another industry insider. "That's a big deal." Twitter wouldn't be developing the content, but would instead serve as a distribution vehicle and advertising middleman. Besides looking to shake up the media space, Twitter has a more obvious motivation for getting into the series game. It regularly sells out of inventory for its core ad units like Promoted Tweets. "Right now, they are leaving money on the table," said one source.
Simeon Spearman

Push Paws: "Game For Cats" iPad App Makers Stop Kitties From Buying Add-Ons | Fast Company - 0 views

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    The aptly named app development firm Hiccup has finally fixed a major meow mixup: The interface in their free iPad app, "Game For Cats," allowed felines across the world to download premium content add-ons by accident. Like many iPad gaming firms, Hiccup opted to go for a freemium profit model. Their game comes loaded with a screen emulating a laser pointer, whose darting red dot is irresistible to most cats. But screens displaying other forms of virtual catnip--a mouse on a string, for example--cost 99 cents as DLC (downloadable content). There was only one problem: Early versions of the game had a user interface that made it extremely easy for cats to purchase the DLC with their paws--taking their human guardians (but not their credit cards) completely out of the equation.
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