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The primary goal: begin to phase out reliance on the ad impressions-served metric and replace it with the viewable impressions metric. Also by that time the Interactive Advertising Bureau and its partners in the initiative expect advertisers and publishers will be using the eGRP metric, which industry players hope will complement the viewable impression metric with a more audience-focused gauge that speaks to brand advertisers. It was over a year ago that the IAB came together with The Association of National Advertisers and American Association of Advertising Agencies to introduce its sweeping project, overseen by the Media Ratings Council, a respected third party with a long history accrediting advertising and media firms. Pilot testing for the viewable impression is near completion, said the organizations during a webinar held this afternoon. The groups also said the creation of a viewable-based eGRP is underway, in addition to the development of a new taxonomy to classify digital ads as they move into this next evolutionary stage. The viewable impression metric would measure only ads that are actually seen by a user, rather than measuring all impressions served even when users don't bother to scroll down to see them. The idea is to count only real exposures of ads online. "The notion of viewable impressions is accepted by buyers and sellers alike," said Sherrill Mane, SVP, industry services for the IAB, during today's webinar.

cool infographic on why social is a real metric in social -- provides forumlas for facebook, twitter, google

""We're a direct response shop and we are held to a strict ROI metric," said Will Ferguson, senior director of online marketing, display advertising & social media at 1-800 Flowers. The company uses AddThis--which offers a toolbar that enables users to share content over Facebook, Twitter and elsewhere-to help it collect data from billions of search queries, domains and URLs. "We are able to leverage this data to introduce new audiences to our product," said Ferguson."

"Specifically, the mobile video ad resulted in 79% general recall, 58% brand recall, 48% message recall, 24% ad favorability and 15% purchase intent. Here's how those figures compared to online and TV across the same five metrics:   General Ad Recall: Mobile video was 2.7 times higher than online; 1.6 times higher than TV. Brand Recall: 4.8 times/online; 5.8 times/TV. Message Recall: 5.6 times/online; 7.5 times/TV. Brand Favorability: 3.4 times higher than both online and TV. Purchase Intent: 2.5 times/online; 3.8 times/TV."

Absurd pricing. "Recently, Tumblr partnered with Union Metrics to provide full-blown analytics for users. The companies didn't say what they'd charge -- until now. Turns out, Union wants nearly $1,000 a month from companies that have multiple Tumblrs. And that's not even the top price. If you want "industry benchmarks" -- that's likely average data across a range of Tumblrs to compare yourself with -- then it will cost you "max." It's not clear what Union means by "max" as a price. Perhaps, if you have to ask you can't afford it: The "max" package is targeted at "the largest agencies and brands.""

1. It's not just mobile! Consumers are device indifferent. 2. Social media marketing grows up and moves out of marketing. 3. Content marketing makes brands media. 4. Real time matters more than ever. 5. Email isn't dead (yet!). Communication counts. 6. Commerce happens everywhere.. 7. Actionable metrics count, not just collecting big data

From Radian6 - Real calculations and measurements to calculate social media ROI - The ability to distinguish your brand as a pro in social media ROI - Real social media success stories and the ROI of each one - Social media metrics for different professionals - PR, Customer Service, Marketers and more Guide saved in Trendspotting-Industry Trends-Social-Guides/

a klout for pinterest -- pinpuff ranks users on a 100-point scale. The metrics for the image-based site are similar to those on Facebook or Twitter, and include tracking the number of followers and activities like "pinning" and "repinning" images. also estimates dollar value generated by pins

using arduino to link twitter and nike fuelband together that will show metrics of how twitter pages are doing

The social media monitoring business is a fast changing beast of confusion. There's so much to choose from that it can leave a Marketing Manager dizzy. From robust free web-based tools, to systems that cost brands thousands of dollars a month. Looxii is trying to simplify the process.

it's complicated - smartphones, feature phones, tablets, and a wide array of connected devices. SMS, apps, mobile web.

This idea has applications outside of sports as well. You'd be able to gauge, in real-time, the popularity of a show (or whatever "score" metrics could be created). 

Interesting metric of comparison for time spent on the web. Will be crazy if U.S. 

Vizu has a service that lets brands benchmark campaigns against other brands campaigns according to objective and verticle