Macy’s “Believe” campaign draws on the famous 19th-century newspaper editorial that proclaimed, “Yes, Virginia, there is a Santa Claus” and said he “exists as certainly as love and generosity.” The campaign, created by JWT, New York, benefits the Make-A-Wish Foundation. Children write letters about why they believe in Santa and drop them in R.H. Macy Santa mailboxes; Macy’s donates $1 for each letter, giving $1 million both in 2008 and 2009 to Make-A-Wish for the first million letters it received.
Rebecca May on 29 Nov 11Another example of donations linked with check-ins for the holidays. Aflac donates $1 for every Macy's foursquare check-in, and donated $1 for every GetGlue check-in to the Macys Thanksgiving Day parade.
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