The store is the company's first venture into mobile commerce. American Apparel says it chose to start with Japan because many Japanese consumers-especially teenagers, American Apparel's target market-are comfortable shopping from their phones.
"In terms of m-commerce, the proportion of sales through mobile devices (including tablets) reached 10.7% -- exceeding 10% for the first time in 2012 -- up from 9.9% in September. That figure is also more than double the share of sales from mobile in the year-earlier period. Excluding tablets, about 4% of sales in October came through handsets."
Presentation on Future of Digital Marketing.
According to presentation, future of digital marketing is: social commerce, m-commerce, mobile, open APIs, Tech/Data mashups, community, the Cluetrain Manifesto, distributed & decentralized, and game-based
ISIS - American Express, Discover, MasterCard and Visa -- have agreed to support a mobile commerce platform developed by AT&T, T-Mobile and Verizon Wireless.
SMS-based vending machines in Europe, Cocacola discusses the potential to roll this out in other markets and the importance of SMS as a marketing tool.