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Much like the early days of the Web, multiple legacy media constituencies are battling over who commands local mobile mindshare when it comes to news and services. Most local newspapers have their own mobile sites and app, and many local affiliate news stations were among the first major media companies to see the potential for mobile long before smartphones emerged. Read more: http://www.mediapost.com/publications/article/175473/abc-local-apps-stick-to-basics-news-weather-tra.html?edition=47269#ixzz1voJJYy9z

Uber Local Offers. The premise of the program is simple: Uber riders who've registered Visa cards to their Uber accounts can rack up rewards points by using that same Visa card at various local merchants. Uber users get one point for every dollar spent at a partner merchant and are notified via the Uber app when they spend money at those local merchants. Once users have racked up 100 points, they get a $10 ride credit on Uber.

"According to the recent BIA/Kelsey forecast, U.S. social media ad revenues will reach $9.2 billion in 2016, up from $4.6 billion in 2012, representing a compound annual growth rate of 19.2 percent. According to the U.S. Local Media Forecast, the local segment of U.S. social media advertising revenues will grow from $1.1 billion in 2012 to $3 billion in 2016 (CAGR: 28 percent)."

in 2011, 6.3% of all local online advertising was served up on a mobile device. Borrell Associates forecasts by 2016, 88% of all local online advertising will be served up on a mobile device.

Instead of distilling multiple times and marketing it as high-end and odorless, this vodka is distilled once to still taste like local potatoes and the marketing is all about local agriculture. Even the bottle is potato shaped. 

ideeli and Gilt Groupe making their members only sales local and customizable. Similar to Groupon, ideeli's local deals only become available once enough people purchase them.

Local Updates.The new feature makes use of Foursquare's recently added Like feature and gives businesses the opportunity to connect beyond the deal, hyper-locally, with their most loyal (and nearby) customers.

"News Distribution Network isn't a household name, but news consumers sure watch a lot of the videos the company distributes. In fact, NDN broke the top 10 in comScore's ranking of top online video properties in October, with an audience topping 53 million. It just signed a deal with CBS Local to distribute video from 13 local CBS stations including New York, Los Angeles and Chicago. And a handful of sites are now starting to let NDN remotely program video on their sites."

"The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."

"Ingress, the Alternate/Augmented Reality (AR) game from Google's Niantic Labs, is a major evolution of mobile gaming. Apparently, it's also a good way to get arrested. According to a post on Reddit (I know, I know - but stay with me on this), an Ingress player in Ohio was detained by police for his in-game actions. Specifically, he was "hacking a portal" near a police station. His phone had technical difficulties, which led him to linger by the portal/police station for a bit, catching the eye of local law enforcement and leading to the detention. After the original post, other Ingress players responded with similar stories. One aroused suspicions by wandering around an empty parking lot at night. Another, trying to hack a portal next to an air traffic control station, had to run from the local sheriff. A third was called in for questioning after hacking a portal outside of a "high-traffic drug area.""

app that rewards people to tweeting about a non-profit, volunteering, etc. points redeemable for discounts at local companies.

Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it on Foursquare. The updates will be shown to customers when they're in the city where that business is located. The new function will begin rolling out this week. According to Foursquare, brands including H&M, Luke's Lobster, Togo's Sandwiches, Outback Steakhouse, Northern Spy Food Company and Wolfgang Puck plan to use the updates feature. The tool is free to merchants.

Walmart says it has launched a microsite called classrooms.walmart.com, which compiles thousands of classroom supply lists, with schools in all 50 states participating. The Bentonville, Ark.-based retailer says it is the first major retailer to digitize supply lists, which allow shoppers to buy items either online or at their local store. (Local school supply lists will also be available in Walmart stores, it says.) 

examples of socially enhanced communities- get to know your neighbors, design your community, report whats going on in the community interesting take on local- not just local businesses, but communities as a whole being enhanced by technology

According to comScore's Local Search Usage Study, (as reported by Clickz) "69% of consumers are more likely to use a local business if it has information on a social networking site." 22% contacted a business after finding them on a social network and 67% of those consumers went on to make a purchase.

quickerfeet is a mobile app that delivers latest deals from local retailers in real-time.

CityGrid Media's latest mobile ad effort involves enticing app developers to do more of the work by including more local businesses within their apps. The incentive is pretty simple: if developers feature local businesses, they'll get earn direct ad dollars.

Walmart is launching a Facebook app that customizes marketing for each of its nearly 3,600 U.S. stores, allowing tailored communications about local deals, events or limited-distribution products

"Mobile shopping app Curbside, which lets users shop from their phones then pick up their purchases at a local retailer without getting out of their cars, has been growing quickly since its debut last year, and is now processing thousands of orders per week. And today, the company is announcing a rollout to several Best Buy locations in San Jose, San Francisco and elsewhere in the Bay Area"

A new startup called Deliv hopes to provide retailers with a new way to please tech-savvy shoppers, by offering same-day local delivery for the same price - or less - than having items shipped. Crowdsources peoples around the area to deliver for it. More about convenience than speed -- time of day is most important