Group items tagged

linkedin is following facebook and twitters steps more closely with "likes" and "follows"

"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

1090 Pinterest Visitors 7610 LinkedIn Searches 7630 Stumbles 2 million Youtube video views

1090 Pinterest Visitors 7610 LinkedIn Searches 7630 Stumbles 2 million Youtube video views - wow

keep in mind for blog posts

More LinkedIn ads for b2b marketing

Can target on job title, company name, or LinkedIn group level

LinkedIn campaign targeting execs. Seems pretty successful.

Stats on social networking growth, time spent within the category, etc for Facebook, Twitter, LinkedIn, and Tumblr

""We've indexed 52 billion unique connections," says Patton, "So when you go to Atlanta it's customized to you. We can personalize everything to you as an individual user as it happens.""

A lot of stats comparing shopping between devices/platforms.

"Microcontent sharing takes this to the next level: What if you could break down an article into its constituent parts and share them independently? Perhaps one day aggregators could reassemble not just articles into a personalized newspaper, but also individual quotes, images and videos? I'm so excited about microcontent sharing that we've implemented it into the new Mashable.com. If you visit an article on the site and hover over an image or quote, we provide options to share that piece of content to your social networks. We hope to take this idea even further in future iterations, but it's a start."