"Sources tell The Hollywood Reporter that the NBCUniversal-owned cable network has closed a deal with Esquire parent Hearst Corporation to shift the former gaming network to a destination more in line with the modern male. The effort is designed to capture a growing, upscale demographic that isn't being reached through other male networks, including adrenaline-heavy Spike and History. "
"When Netflix reports year-end numbers soon, it could top Sirius XM (20 million subs) as the second-biggest subscription-media biz after Comcast (about 23 million)."
When the Tom Hanks-narrated, Hollywood-style documentary, called "The Road We've Traveled," is set to go online Thursday night, it will appear on a new YouTube platform that enables the Obama campaign to turn the passive experience of watching a video into an organizing and fund-raising tool. The technology will allow viewers to post campaign content to their Facebook pages, volunteer and donate all without having to leave Mr. Obama's dedicated YouTube page.
And the talk is more than just about launching a Web show. Rather, Twitter is said to be aiming towards changing the way people consume and discover media. "We're talking about building content on top of Twitter," said another industry insider. "That's a big deal." Twitter wouldn't be developing the content, but would instead serve as a distribution vehicle and advertising middleman.
Besides looking to shake up the media space, Twitter has a more obvious motivation for getting into the series game. It regularly sells out of inventory for its core ad units like Promoted Tweets. "Right now, they are leaving money on the table," said one source.
"In LinkedIn's first time promoting a film, users will be entered to win a career experience in New York featuring meetings with a top recruiter, an executive and a renowned career coach."
He understands the pitfalls of this still-developing 3-D technology. He sees a future in it for cinema, but not necessarily any need for revising history.