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Why Time Magazine Used Instagram To Cover Hurricane Sandy - Forbes - 0 views

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    "The resulting collection on Lightbox, Time's photography blog, was "one of the most popular galleries we've ever done," says Pollack, and it was responsible for 13% of all the site's traffic during a week when Time.com had its fourth-biggest day ever. Time's Instagram account attracted 12,000 new followers during a 48-hour period."
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Groupon earnings report: The shaky theory behind the company's business model. - 0 views

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    On Friday, the company issued an earnings restatement saying they'd actually lost $64.9 million in the fourth quarter of 2011 rather than the $42.7 million they'd originally reported.
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In Singapore, online stores find life offline | JWT Intelligence - 0 views

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    Trendy Millennials in Singapore have long shopped for inexpensive clothing and accessories on local fashion blogs, the most popular of which achieve cult status among their largely female audience. Several of these have built a physical presence, including Modparade, which opened in the youthful Haji Lane shopping area, and MDSCollections, which has three mall stores and a fourth on its way. As The Business of Fashion recently noted, "It seems clear that pure-play e-tailers will increasingly need to embrace multi-channel strategies."
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The store circular evolved: LocalResponse and ShopLocal help retailers target mobile cu... - 0 views

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    Leake says LocalResponse will deliver the ads in two ways: If you mention a company on Twitter, you'll receive a response that links to a relevant retailer landing page. Even more impressive, you'll see banner ads in some mobile apps that can expand and show you the store's circular. (The latter feature is only available in-app currently, but Leake says it will be available for the mobile web by the fourth quarter.) I asked if any consumers were weirded out by this very direct ad targeting, but Leake said the response has been overwhelmingly positive. She said that consumers realize their check-in data and social media posts are public (unless they've been locked down). Additionally, LocalResponse is very careful to share intent data only with the relevant brand (so a check-in at Macy's won't be seen by any competitors).
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MediaPost Publications Nielsen: Smartphone Penetration Reaches 48% 02/21/2012 - 0 views

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    The 48% of American adults with smartphones is up from 44% in the third quarter of 2011. It likely reflects a bump from the record 37 million iPhones that Apple sold worldwide in the fourth quarter. Read more: http://www.mediapost.com/publications/article/168085/nielsen-smartphone-penetration-reaches-48.html?edition=43659#ixzz1n1mP8Zau
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Lexus produces TV show to reach consumers in their homes - Luxury Daily - Television - 0 views

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    Toyota Corp.'s Lexus is gearing up for the fourth season of its TV One show, "Verses and Flow." The new season of the show designed to reach African-American consumers, which will premiere in August, will feature performances by artists including K. Michelle, Candice Glover and Ruben Studdard. Acting as a producer of content allows a brand to reach consumers in an organic way.
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AT&T to Buy T-Mobile, Becomes No. 1 U.S. Wireless Carrier - 0 views

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    AT&T said on Sunday it would buy T-Mobile USA from Deutsche Telekom for $39 billion, creating the largest wireless company in the United States from what were the nation's second and fourth providers.
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Nordstrom displays 'Top Pinned Items' in stores - 1 views

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    I noticed an interesting thing at a Chicago Nordstrom this past weekend amid the Fourth of July sale items. It was a table with about half-dozen handbags on it emblazoned with Pinterest logos. These, a sign explained, were some of the 'Top Pinned Items' on the social network.
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Advertising Age: 100 Leading National Advertisers | News - Advertising Age - 0 views

  • Advertisers are reshaping the media pie. Publicis Groupe's ZenithOptimedia expects the internet to surpass newspapers this year as the nation's second-largest advertising medium, behind TV. By ZenithOptimedia's tally, the internet was the fifth-largest ad medium until 2009, when it powered past magazines and radio into the No. 3 spot. Nearly three-fourths of Zenith-Optimedia's internet breakout comes from what Ad Age currently counts as unmeasured spending (including paid search, online video and mobile ads); the rest comes from measured disciplines (display advertising, including display ads on social-media sites).
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Chinese Doctors 3D Print and Implant Shoulder and Pelvic Bone Replacements - 3DPrint.com - 5 views

  • One more interesting advantage of using 3D printing for prosthetics is the cost effectiveness  According to Doctor Guo Zheng from the Xijing Hospital of the Fourth Military Medical University, the 3D-printed bones cost approximately half the price that traditional bone implants do.
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The 6 Biggest in Tech & Social Media This Morning - 0 views

  • Android Tablets Gain Ground on iPad in Q4 2010 Android tablets carved out a 22% share of the tablet market in the fourth quarter of 2010 — an almost tenfold increase compared to the 2.3% achieved in the previous quarter, according to a new report.
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