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"Overall, 32% of those younger than 40 say they followed the debate live online, including 22% who followed it both on television and online, and 10% who followed exclusively on a computer or mobile device. Those 40-to-64 are less likely to have followed live online (11%); just 1% followed only online, while 10% followed online as well as on television. Very few Americans 65 and older followed the debate live online (2%) and none followed live coverage exclusively on a computer or mobile device."

@GirlBehindSix to promote new burger through a "140-character game show" not directly affiliated with Wendys at first. Gave away a lot of prizes to followers. Now trying to pull those 33,000 to the actual Wendy's account, not sure how that's working so far. Interesting bc they used very little advertising, especially when compared to Kraft Mac & Cheese who only gained 3,500 followers using TV and twitter campaigns. 

linkedin is following facebook and twitters steps more closely with "likes" and "follows"

The Follow tab will allow Spotify users to follow their friends and celebrities to help better discover what they're currently listening to as well as their feedback on certain tracks. Think of it as Spotify's own personal network that revolves squarely around music available on the service. - See more at: http://www.ubergizmo.com/2013/02/spotify-gradually-rolling-out-new-social-network-features/#sthash.RakJaSX0.dpuf

People can now follow these user-generated magazines they like, just as they can follow other content on Flipboards. When people interact with their magazines, the magazine creator will get notifications. Flipboard will also highlight these user magazines in its content guide of topics that it curates.

Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not

Uniform, a British brand communications agency, has rigged up a crazy gumball machine that gets activated whenever anyone follows them on Twitter-sending a gumball careening down a long and winding chute, coming to rest in the agency's studio, where workers presumably fight over it (or maybe not). In the meantime, the agency @replies you with a link to a video of the machine in action (though not, sadly, featuring footage of your particular gumball).

Only 1 in 3 shoppers visit brand websites nowadays, compared to 3 in 4 visiting retailer websites.*63% of shoppers visit a retailer's or brand's website to make a purchase compared with just 6% through social media.*The main reason for shoppers wanting to reach out to and connect with a company through social media is to find out something new (32%). They were equally as likely to want brand/retailers to connect with them (23%) as they were to want brand/retailers to sell to them (24%). Interestingly 12% also wanted the brands/retailers to help them have more fun.*Just over a third (38%) of 16-24 year olds admitted to already following brands/retailers on social media. This figure reduces as the age groups climb in number to: 29% of 25-34 year olds, 18% of 35-44 year olds, 8% of 45-54 year olds and respondents aged 55+ years said they weren't following any. 56% of the 55+ age group added that they just didn't see the point in doing it.

stats on why people follow brands

 Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have on popular social networks.

Twitter users, for example, get a discount of USD 7 if they have between 20 and 200 followers, or USD 15 if they have more. 

i love this campaign... follows up from the commercial with the hot dude on the horse or whatever.. they are sending reply videos on facebook, twitter, youtube.. to regular people and celebs with huge followings. the videos have gained hundreds of thousands of views and they have gotten tons more followers. 120 videos released in 1 day daily 7.14

twitter will start selling placements in lists of "who to follow" based on the user's interests expressed on Twitter daily 9.27

#The8N8 was a twitter based activation campaign where you were required to get 8 popular celebrities to follow you on twitter to win a new Nokia N8.

Kellogg's is using a "Tweet shop" in London's Soho to promote its new product, Cracker Crisps. The idea is customers "pay" for a packet by tweeting a message about the snack to their friends and followers. Customers sample their wares in a "try before you buy" area and write their Twitter review. The Special K representatives then check every customer's tweet before handing over a 60p packet of crisps.

"Publishers seem to have no end to their appetite for apps. This year through October, 9,125 publication-related apps were released for the iPad, twice the number released in the year-ago period, according to McPheters & Co.'s iMonitor app-tracking service. Hearst led publishers with the most number of apps (89), followed by Time Warner, Condé Nast, Future Media and Bonnier Corp. But as publishers expand to more and more platforms, they're pulling back on the number of costly and time-consuming enhancements, as are advertisers. That's unfortunate, since not only readers are more likely to read enhanced ads, they mean more money in publishers' coffers."

"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

"Flurry stacked up time spent with mobile apps next to the web and TV. Although it didn't take into account multitasking-which research shows is very common among mobile app users-Flurry findings indicated that US consumers spent more time in apps than on the web. And their time spent with mobile apps (127 minutes) was nipping at the heels of their time spent watching TV (168 minutes). Flurry broke down mobile app usage into categories, and found that mobile gaming led the charge, accounting for 43% of the time spent with mobile apps worldwide. Social networking came in second, accounting for 26% of consumers' time, and entertainment and utility followed, each with 10%."

"The resulting collection on Lightbox, Time's photography blog, was "one of the most popular galleries we've ever done," says Pollack, and it was responsible for 13% of all the site's traffic during a week when Time.com had its fourth-biggest day ever. Time's Instagram account attracted 12,000 new followers during a 48-hour period."

Even if we have the best intentions for keeping in contact with old friends, former colleagues and random acquaintances, as our social networks grow, it can be hard to follow through. Here are five apps that try to make it a little easier.