Family Dollar is building on brand strategy - Charlotte Business Journal - 1 views
Supermarket provides individual pricing based on shopping habits | Springwise - 1 views
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if a brand brings out a new soft drink and a user has a history of buying the company’s existing products, they may receive money off the new drink, whereas someone who has never expressed an interest through their purchases would pay full price. Similarly, a customer whose loyalty card data suggests they shop for a family might get offered a discount on a larger version of a product they already regularly buy.
Latest Trend Isn't Just to Reward Consumers but to Delight | News - Advertising Age - 1 views
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"Surprise and delight" plays off the principle that a dollar bill is always worth more when you find it crinkled up in an old pair of pants. At Best Buy, surprises havetaken the form of movie premieres and exclusive shopping invites that the company extends on Black Friday. If you're a Robert Pattinson fan, you probably would have liked to have been one of Best Buy's most-valued customers when, out of the blue, the retailer invited a handful of top shoppers and their family members to an exclusive preview of "Twilight Eclipse."
Retailers Tracking Consumers in Store Via Wi-Fi and Video Cameras - SocialTimes - 1 views
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Tracking customers with video cameras to monitor how they move through the stores in what some see as an effort to even the playing field what online retailers who can track consumers using analytics, according to a New York Times report. Stores using the technology include Family Dollar, Benetton and Warby Parker. They use the information to decide on matters like changing store layouts and offering customized coupons, according to the Times report.
LinkedIn Takes Groups To The Next Level With Likes, Follows And More - 0 views
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adding new functionality to its Groups feature
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making threaded conversations within groups similar to face-to-face professional interactions by removing the wall between original remarks and off-site content such as news articles. You can share links on Groups the same way you would on the homepage. And your profile picture will now be attached to any comment you make on a group, personalizing the experience.
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You can also now roll over the images of the last three participants on any thread to see comment previews
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Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views
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A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
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Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
Virtual reality you can reach out and touch - 1 views
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paving the way for new applications in telepresence, telemedicine, industrial design, gaming and entertainment.
Advice from the crowds, with a market-research twist - Springwise - 0 views
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Opinionaided is a platform for users to get real-time opinions/feedback from family, friends and the public. The free iPhone app lets users ask for advice in real-time from their social network on topics ranging from the fit of clothing, value of a home, or even product reviews. Users simply vote thumbs up or thumbs down in response to opinion requests.
CoupRecoup: A Craigslist For Reselling Groupons - 0 views
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Today sees the launch of a new startup that’s doing just that: it’s called CoupRecoup, and it’s looking to become a sort of secondary market for deal sites, allowing users to sell off the coupons they’ve purchased but don’t think they’ll get around to using.
T-Mobile: Every Phone is Free June 19 - 0 views
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“This unprecedented event champions dad and helps families stick together with the latest phones—all for free.”
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industry-first promotion
In Paris, child-friendly café keeps kids entertained - Springwise - 0 views
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"Most restaurants that claim to be "kid-friendly" walk a fine line between being *too* kid-friendly-and turning off parents in the process-and being not quite kid-friendly enough, simply tacking a few fast-food dishes onto their menus as an afterthought. Aiming to better serve both parts of the family, French Les 400 Coups offers seasonal fare for both adults and children along with events and activities to keep kids happy."
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daily 8.11
Customer Experience | Interactive digital signage at Target helps shop for videogames |... - 0 views
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target is using touch screens in stores to give info on video games. not meant for kids, so there are no demos of the games. more for parents who are looking for games for their kids or family functions include -page a salesperson -sort videogames by diff. options -look at product reviews -email or text product info to yourself -see whats in stock, out of stock, and where available
The New England Patriots Recruit SCVNGR To 'Help Vince' Wilfork - 0 views
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You see, starting today the Patriots are running a large-scale Help Vince campaign across New England as the team looks to engage its fans in the offseason. And to do that, it’s turning to SCVNGR to power an array of Patriots-themed location based challenges, badges, and treks as users vie for prizes, which include a grand prize lunch with a member of the Patriots squad. The Patriots will be promoting the ‘Help Vince’ campaign across New England with TV spots, billboards, and more. You can see the team’s site dedicated to the campaign here.
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SCVNGR CEO Seth Priebatsch says that the service can offer more customized experiences than competitors like Foursquare — where Foursquare simply offers badges, SCVNGR can prompt users to take a photo wearing Patriots gear, or complete a more engaging task. The Patriots can treat the ‘Help Vince‘ challenges as a sort of standalone, Patriots-themed game on SCVNGR; it would be harder to do that on competitors’ platforms.
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