Group items tagged

if a brand brings out a new soft drink and a user has a history of buying the company’s existing products, they may receive money off the new drink, whereas someone who has never expressed an interest through their purchases would pay full price. Similarly, a customer whose loyalty card data suggests they shop for a family might get offered a discount on a larger version of a product they already regularly buy.

adding new functionality to its Groups feature

making threaded conversations within groups similar to face-to-face professional interactions by removing the wall between original remarks and off-site content such as news articles. You can share links on Groups the same way you would on the homepage. And your profile picture will now be attached to any comment you make on a group, personalizing the experience.

You can also now roll over the images of the last three participants on any thread to see comment previews

A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.

Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.

paving the way for new applications in telepresence, telemedicine, industrial design, gaming and entertainment.

You see, starting today the Patriots are running a large-scale Help Vince campaign across New England as the team looks to engage its fans in the offseason. And to do that, it’s turning to SCVNGR to power an array of Patriots-themed location based challenges, badges, and treks as users vie for prizes, which include a grand prize lunch with a member of the Patriots squad. The Patriots will be promoting the ‘Help Vince’ campaign across New England with TV spots, billboards, and more. You can see the team’s site dedicated to the campaign here.

SCVNGR CEO Seth Priebatsch says that the service can offer more customized experiences than competitors like Foursquare — where Foursquare simply offers badges, SCVNGR can prompt users to take a photo wearing Patriots gear, or complete a more engaging task. The Patriots can treat the ‘Help Vince‘ challenges as a sort of standalone, Patriots-themed game on SCVNGR; it would be harder to do that on competitors’ platforms.