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cool brand experience that is made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for "everyday athletes" as they compete against each other and interact with the environment filled with some of Nike's most innovative products and technologies

"We've seen touch-friendly tables before, but they're rarely so slick as the Multi Surface Experience, a newly launched collaboration between design firm Gensler and ad agency The Hive. The installation lets guests explore Gensler's architectural portfolio (the book you see above) just by walking up to a wavy table. An overhead projector, Kinect for Windows and special software present an interface wherever people stand; when users choose to learn more about a project, it pops up on a wall-mounted 4K display."

In a twisted way support the experiences over things trend. The combination of people wanting to own less combined with the inability to own anything even if you wanted to;-)

"It has been estimated that the volume of goods sold through social media will grow sixfold in the next five years, reaching $30 billion globally."

Volkswagen UK site has gone viral recently - it's an interactive tool/experience that walks you through calculating life costs with animation and a smoooooth voiceover. 

using RFID technology people can share their experiences at amusement parks. a swipe of their wristband will upload videos and let friends know what rides they went on.

interactive youtube experience promoting Hugo Boss' new fragrance.  people turn their heads to control the film

interesting article about mobile customer experience

Wow, brilliant, we should make it a trend;-)

This new version provides fresh tips and strategies to help creators grow their audiences.  It includes brand new sections to address YouTube's recent focus on watchtime, such as, how to captivate your audience and how to create the best channel experience for your viewers.  The latest edition also highlights new tools like paid promotion, Hangouts on Air, and InVideo programming to help you reach the widest audience possible.

" The interactive product will be based at www.bravotv.com/playlive, and on the Bravo Now app. Bravo details exactly what to expect in the official announcement: Live voting results are shown on-air, changing in real time during the broadcast as the audience reacts to what's happening in the show. Fans can cast votes, deciding who's hot, who's not, and an array of other interactive questions customized to what's happening on screen. For example, when the experience rolls out to other Bravo programming, questions such as, 'Which chef would you choose to cook dinner for you?' or 'Who will bring the most drama this season - the housewives…or their husbands!' could appear on screen."

"800,000 Instagrams were tagged [Hurricane] #Sandy, and Instagram co-founder Kevin Systrom thinks that makes it the most digitally captured event in history. But "how do we mine all these photos, make sense of them so you can consume the most interesting photos about Sandy?" he asked today at GigaOm's RoadMap conference. His conclusion was "We're going to need to be a big data company." Systrom says Instagram's focused is on "making meaning of all the data coming in, and improving the experience of curating." For example, he said that there were only 85,000 #SuperBowl Instagrams, compared to the 800,000 #SandyGram. People can't consume 800,000 photos, but they still want to pull valuable information from them."

Google's latest Chrome Experiment aims to make playing a computer game more like playing on a console in front of the TV. The company announced the Chrome Super Sync Sports game this morning. Once you get it all set up, you'll be able to use your smartphone or tablet as a game controller and watch the action unfold on your computer screen.

Reddit experimenting with web programming by releasing an original video series called 'Explain Like I'm Five.' The three episodes draw inspiration from the subreddit of the same name, where users discuss complex political and social issues in a simplified manner.

Microsoft also emphasized the multi-screen experience at a press conference where they further showcased the abilities of Xbox SmartGlass, a companion app that transforms mobile phones or tablets into second screens that interact with the Xbox360 for enhanced entertainment. Indeed, the company is encouraging users to experience games, movies, and television in an entirely new way, offering facts, trivia, and strategic tips to assist in the mastery of game completion. Viewers of this season's Game of Thrones will be able to use SmartGlass to peruse interactive maps, read about characters, and view exclusive behind-the-scenes content.

people going to social for writing reviews and looking for reviews