Group items tagged

The data, compiled in the month of May, charts ad impressions on the InMobi ad network, which says that it serves 35.7 billion monthly mobile advertising impressions worldwide, with 3.8 billion of those in Europe.

Cool talks and startups from Europe/ME. I like the "crowdshipping" idea and Muse from Interaxon.

"The Forrester report found that over the next five years, the amount spent on online music, games, film, TV and news content by consumers in western Europe will surge by 65% from €6.2bn (£5bn) to €10.2bn."

The London Eye, the tallest Ferris wheel in all of Europe and a renowned U.K. tourist destination that sits right off the river Thames. Tweets lighting up the Eye are based on the feelings extrapolated from the millions of Twitter messages flowing through the stream.

"News and magazine apps are a segment where the momentum is likely to shift towards the Web within the next two to three years," noted senior analyst Aapo Markkanen. "Since news and media content already account for a large share of smartphone usage and are likely to play an even bigger role in later adopters' usage, changes in this segment alone will make subscribers on average download fewer native apps." The next wave of smartphone owners in mature markets like the U.S., Western Europe and Asia will download fewer apps than the first one-third of mobile consumers who bought smartphones, according to the report on mobile app storefronts. At the same time, ABI expects that in the games and utilities categories, the mobile Web will probably never catch up with native apps, due to the difficulty in matching the user experience. ABI's outlook on the future of apps appears at odds with a separate report released Tuesday by Strategy Analytics, which maintains that the emergence of HTML5 won't put much of a dent in the app economy. Instead, it predicts the Web programming language will lead to the spread of hybrid apps that combine HTML5 with native APIs (application programming interface) to harness the best of native and open standards.

LBS ad campaign that delivers ads to people nearby to Peugeot dealerships that are using apps on Navteq's LocationPoint ad network.

talks about what is working against groupon- "bait and switch" ads, revenues declining, negative PR

Web series from Trident in Europe